YOUR BRAND HAS A VOICE!
YOUR BRAND HAS A VOICE!
A brand is layer upon layer of how your business thinks, acts and behaves. Your brand voice is one of these layers. We as consumers take, store and interpret this information – and this forms our thoughts and opinions about what the brand stands for. We know consumers make assumptions and assertions about brands based on how they look, but have you ever stopped to consider that people also judge, consciously or sub-consciously based on how a brand sounds?
For example, a brand would not speak in a formal tone on a brochure and then a very informal tone on a website, as this creates confusion and disconnect. It’s important to ensure the same tone of voice is used across all marketing materials.
We have developed a simple tool to determine and define your brand voice. Contact us today and mention this watercooler post, to receive a free consultation and discover your voice.
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