BRAND CREATION

ZING PROPERTY

For Damian and Louise Borger, Zing Property was destined to transcend the typical real estate agency. Their vision extended far beyond mere transactions to being a trusted partner, an enthusiastic supporter, and a way to help people build lives they love.

dms CREATiVE was engaged to create Zing Property’s brand-new brand identity. This brand would embody the contagious optimism of the well-known Borger duo, carving a distinct presence in the competitive property market.

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COLLABORATIVELY CRAFTING A VIBRANT NEW BRAND:

To build a robust brand, a solid foundation of understanding is essential. Through extensive strategy sessions, and close collaboration with Damian and Louise, dms CREATiVE created an unforgettable brand that consistently mirrored the owners' use of cutting-edge technology, unwavering optimism, and absolute dedication to delivering an unparalleled client experience.

UNDERSTANDING YOUR PEOPLE FOR POSITIONING POWER:

During Kym's impactful Define Your Market Workshop, Damian and Louise worked together to establish a clear understanding of Zing Property's customer base and their genuine needs. Armed with this insight, dms CREATiVE was poised to refine Zing Property's messaging and solidify their position in the market.

NOT YOUR AVERAGE AGENCY – IT’S REAL ESTATE WITH ZING :

dms CREATiVE designed the logo to reflect Zing Property’s fresh, client-centric approach to property leasing and sales.

Modern and confident, it conveys a level of authority exuding trust and expertise, while retaining a sense of playfulness and optimism.

This design unmistakably communicates that Zing Property is not your typical, conventional real estate agent.

OPTIMISM THAT FLOWS THROUGH EVERY TOUCHPOINT:

As is exemplified by these headlines on their website, Our Zing words work strongly across every aspect of Zing Property’s marketing material.

• AmaZING they said

• A very pleaZING result indeed

• ZING it on!

THE SCOPE OF WORK INCLUDED:

Branding workshops
New brand position development
Branding strategy
Logo design & branding
Photography
Advertising
Graphic design
Website design and build
Collateral rollout
Launch event
Branded Documents
Promotional materials
Vehicle Wrap

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WHAT OUR CLIENT SAYS ABOUT US...

We went to dms CREATiVE with nothing more than the name of our new business and a basic concept of what we wanted the business to look like. What happened next was extraordinary. Kym and Mark went beyond simply creating a logo, a website and some printed assets to help us create much more…they developed a brand.

We workshopped with Kym for days on exactly how our brand would look, feel and sound in the marketplace. The process provided us with incredible clarity of what we wanted our new venture to be and dms CREATiVE gave us the strategy to turn that into reality. Every single element of the brand was developed with as much passion as we felt for this new business.

The Zing Property brand is more amazing than we could have imagined, and we can’t thank Kym, Mark and the whole dms CREATiVE team enough for making it happen!

Damian & Louise Borger - Zing Property