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BRAND REFRESH
WARWICK VET CLINIC
dms CREATiVE was engaged to refresh the existing Warwick Vet Clinic brand, reaffirming the professionalism and experience of this successful long-running business.
READ TESTIMONIAL
We started by meeting with the client to gain a deep understanding of the business and their current brand positioning. We worked with the client to plan the way forward, determining the key target markets and defining the desired brand personality through brand archetyping. This established a clear direction for the brand, forming the basis for all design and communication decisions moving forward.
REBRAND VS. REFRESH
The Warwick Vet Clinic has been an integral part of the Darling Downs community since 1949 and has built a strong reputation for veterinary services of the highest quality in both the domestic and commercial markets. Given the existing logo had strong recognition and an extremely positive perception in the market, we recommended a simple logo refresh rather than a complete redesign.
We kept the logo clean and simple, giving it a good tidy up, and modernizing the colour palette to reinforce the message of professionalism and cutting-edge veterinary services for this established business.
BRAND ROLLOUT
Once the logo design & branding
was sorted and the client was happy with the look and feel of their new brand identity, we then rolled out the brand across various marketing materials including:
- Business cards and stationery
- Signage
- Promotional magnets
- Product labels
- Flyers
- Pet Taxi vehicle wrap
PHOTOGRAPHY
To set the Warwick Vet Clinic apart from their competition, the client agreed to invest in professional photography
that would showcase their first-class facilities and range of specialist services. We got to work scoping out the photoshoot to make sure all of the client’s needs would be met. Taking the time to provide a comprehensive brief gave our photographer a clear understanding on the desired style of photography and the required shots, resulting in stunning imagery that truly captures the essence of the Warwick Vet Clinic’s exceptional service offering.
WEBSITE
As part of the brand roll-out, we built an engaging new website to drive online bookings and cement the Warwick Vet Clinic’s position as leaders in the veterinary industry. A great deal of thought went into the website design
& structure to ensure the new website met the needs of the client and users, and was optimised for SEO and industry-best web practice.
Our copywriter
worked closely with the client to craft engaging website content that reflected the new brand messaging
and considered the technical components behind effective website copy. When creating the website design, we ensured it tied in seamlessly with the other marketing materials, creating both an aesthetically pleasing and functional online user experience that focuses on driving conversions. The gorgeous new photography added the finishing touch to this sophisticated website, conveying authenticity and helping the Warwick Vet Clinic stand head and shoulders above their competitors.
WHAT OUR CLIENT SAYS ABOUT US...
The style, feel and uniformity of the rebrand has been successful across all touch points.
Operating a business today in a highly connected, competitive market requires a strong company brand and a powerful IT presence. After listening to a CCIQ podcast presented by dms CREATiVE, I began to consider the relevance my company brand had to my clients and questioned if it aligned with our business goals, vision and values. The Warwick Veterinary Clinic is one of the oldest veterinary businesses in Queensland and whilst we are very proud of our long heritage, we needed our brand to reflect the modern, progressive and adaptable group of practices we operate today. dms CREATiVE made this happen.
Kym and the team started the process by first understanding the strategic direction of the business and drew on personal archetypes to give the rebrand relevance and legitimacy.
They worked with other talented agencies such as Salt Studios and Clear Pixel to create wonderful imagery and a contemporary website which enhances our public digital profile. With specific phrases to improve search engine optimisation (SEO) and using strong ‘call to action’ triggers allowing clients to make bookings online; our website has undergone the digital transformation needed to live in a changing business world.
We also conveyed the new brand onto vehicle signage, banners and office collateral. The style, feel and uniformity of the rebrand has been successful across all touch points in the company and our clients now believe our brand is clear, identifiable and professional.
We are very proud of the final product.
True to their word, the dms CREATiVE team was efficient and effective in developing and delivering the brand realignment work and I have no hesitation in recommending them to other SME business owners who share the same thought as I once did - that it may be their brand holding them back!"
Chris Reardon - Owner, Warwick Vet Clinic
LET'S TALK ABOUT YOUR BRAND
We'd love to work with you on your next big
idea, so tell us about your project via the contact form and we'll be in touch.