BRAND CREATION
THE ARBOUR BOUTIQUE APARTMENTS
When you have the goal of setting a new benchmark in the luxury short-stay accommodation market in Toowoomba, you need a marketing and branding agency that understands your vision from day one.
“The Arbour Boutique Apartments project was one of the most exciting and energising we’ve ever worked on”, beams Kym Ebenestelli, Director & Co-Owner at dms CREATiVE. “Being invited by the developer to be involved from the initial concept, really allowed us to harness the full potential of our branding and marketing capabilities”, says Kym. “And working with the architects and interior designers right the way through allowed for the type of creative collaboration and inspiration you can only dream of!”
Building an inspired brand from the ground up.
Branding is in our (and our clients’) DNA
Every aspect of the project design bespeaks sophistication, stunning looks, and unmatched attention to detail - and the DNA of the final product is interwoven seamlessly throughout a brand that reflects these hallmarks. “For instance”, explains Kym, “our design team actually traced the perforations out of the botanically-themed exterior screens and used these textures across a range of branding and in-room collateral”. From conception to launch, the dms CREATiVE team was inspired to provide a 360° range of branding and marketing services, including:
- Branding strategy (including branding workshops)
- Project naming
- Logo design & branding
- Photography
- Advertising
- Graphic design
- Website design and build
- Signage
- Collateral rollout
- Launch event
SETTING THE STANDARD FOR LUXURY ACCOMMODATION
“The Arbour Boutique Apartments project has literally changed the accommodation landscape in Toowoomba”, says Kym. “And we couldn’t be more proud to continue to be a part of such a wonderful addition to our thriving city”.
