Certified Mining Services
– A Heavyweight Brand, Rebuilt for Growth
The Challenge
Certified Mining Services (CMS) is well known across the mining and civil industries for quality, precision, and reliability. But while their reputation had continued to grow, their brand and website had not kept pace.
The existing visual identity — built around a dated red-and-black palette — no longer reflected the scale or professionalism of the operation CMS had become. Their website, while functional, offered little visual impact and limited clarity around their full suite of services.
As CMS expanded into new areas such as welding and fabrication, auto-electrical, fire suppression, and transport, their brand needed to evolve to match. It wasn’t enough to simply tell people what they did — the brand needed to show it, clearly and confidently.
The challenge was clear: how do you elevate an established, trusted business into a modern brand that reflects its full capability and market strength — without losing the recognition and goodwill it’s built over time?
The Solution
The dms CREATiVE team led a complete brand refresh and market repositioning to realign CMS with its current strengths and future direction.
1. A stronger, more distinctive identity
We redefined the visual foundation of the brand with a bold new black-and-yellow colour palette — a confident departure from the old red, instantly aligning with the strength, precision, and safety associated with the mining sector. The updated logo and typography bring balance and professionalism, ensuring CMS looks as capable as it performs.
2. A website built for engagement and clarity
The new CMS website is a complete digital overhaul: mobile-responsive, easy to navigate, and visually striking.
It now highlights CMS’s full-service capability — from component rebuilding through to fabrication, transport, and fire suppression — with strong visuals and concise, customer-focused messaging. The design and layout make it easy for visitors to understand the breadth of expertise CMS delivers, while reinforcing their commitment to quality and reliability.
3. A capability statement to match
To complement the brand and website rollout, we also developed a
Capability Statement — a key sales tool designed to communicate CMS’s expertise and experience with professionalism and impact. This document gives the team confidence to present their business to clients, contractors, and industry partners with a brand that matches their reputation.
The Outcome
The CMS transformation is a clear example of how a strategic brand refresh can reposition an already successful business for its next stage of growth.
- The new brand identity communicates confidence, professionalism, and scale.
- The website delivers a seamless, modern user experience that converts curiosity into enquiry.
- The capability statement provides a tangible asset for business development and client engagement.
CMS now presents as a
modern, full-service partner to the mining and civil industries — strong, capable, and ready to lead.
