PROJECT IN FOCUS: ALMA VALE FARMS
PROJECT IN FOCUS: ALMA VALE FARMS
At dms CREATiVE we work with clients from all sorts of industries and recently we have had the pleasure of working with the family owned and run Alma Vale Farms – a picturesque Toowoomba based equine spelling & agistment complex. A kind of holiday for horses if you like.
The team at Alma Vale Farms came to us wanting to develop collateral and marketing materials that represented the services offered, personality and new brand positioning of Alma Vale Farms.
So we got to work…
OUR SOLUTION
The first thing we did was understand the Alma Vale Farms brand, what they represent and how they’re different in the industry. Once we understood this, we created some beautiful pieces of collateral to help convey the message.
The first piece we created was a logo. We developed a type based logo for Alma Vale Farms to give the words the ownership of the brand, rather than a symbol - a style synonymous with other premium properties and brands across the globe. This beautiful logo (if we do say so ourselves!) used a combination of muted colours and traditional typefaces to infuse the logo with a sense of elegance. The simple colours reinforce the feeling of strength, longevity and trust but also the warmth of this family run business.
INTERVIEWS were carried out to ensure the copy written really reflected the key messages and language of Alma Vale Farms - it needed to be consistent across all platforms and assist in developing the story of the brand.
A PHOTOSHOOT was organised with the team at Alma Vale Farms involving, of course, the stars of the show – the horses. Soft shadows and highlighting of the green tones of the landscape were made to ensure the images could convey the Alma Vale Farms experience, so potential clients could really visualise their horses on the property. It was important the imagery showed the scope of the environment and facilities available.
Once the language and the imagery were sorted, a website was created incorporating multiple pages to detail each of the offerings at Alma Vale Farms. Brochures were designed for key target audiences and business cards created to suit. The colour palette, typography and imagery were used across all materials in a way that was consistent in design and ensured the photography did most of the talking.
WHERE IS THE BRAND POSITIONED NOW?
In ours eyes (see what you think!) Alma Vale Farms is being projected as a premium brand incorporating the sophistication and elegance felt on the majestic property with the professionalism and warmth that permeates in this family run business.
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