HOW TO CREATE A COMPETITIVE TENDER
HOW TO CREATE A COMPETITIVE TENDER
Are you applying for tenders and finding you’re not getting noticed? Perhaps you’re not sure where to start with your application? Or you may not be entirely sure what tender documents and capability statements are?
Corporate purchasing policies often require potential suppliers to prepare capability and tender documents detailing why they are the best choice and most suitable supplier, for often large scale and highly profitable projects, just like the Toowoomba Second Range Crossing (TSRC) project.
WHAT IS THE DIFFERENCE BETWEEN CAPABILITY AND TENDER DOCUMENTS?
Tender documentation is a specific document that is in direct response to an invitation to tender. An invitation to tender is typically made on big projects. As a part of the information compiled and given in a tender is important documentation called capability documents.
Capability documents include elements about your business such as core competencies, past performances, differentiators, corporate data and contact info. They are a proactive tool used as a quick reference for companies when reading through your tender application.
All materials you prepare need to reflect the professionalism and skill of your team and quality of your products and services. For this reason, it is essential you put your best foot forward.
Our good friends at Clifford Gouldson Lawyers have put together this presentation which explains very clearly the areas that need to be considered when making the most of big projects coming to our region, such as the TSRC.
Clifford Gouldson Lawyers can help by providing information on how to position yourself to negotiate and manage your contractual obligations, ensuring you get paid on time for the work you do and keeping disputes to a minimum.
dms CREATiVE can also help. With attention to detail in both design and content in your capability statement and tender documents, as well as impeccable supporting marketing elements such as a strong website, you and your business may be a contender for the next big project to hit your region.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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