STARTING A BUSINESS? PART 6 - STAY IN TOUCH WITH SOCIAL MEDIA!
STARTING A BUSINESS? PART 6 - STAY IN TOUCH WITH SOCIAL MEDIA!
So here we are – the final chapter of our ‘So you’re starting a business?’ series. We’re so pleased you’ve made it to Part 6 of this package designed to help you navigate your way through the seas of starting a business.
The sea has got a whoooole lot bigger since the invention of social media – you’ve now got a plethora of platforms to choose from to help boost your business concept.
Lucky for us, connecting with consumers has never been easier thanks to the social media revolution. Facebook, Twitter, Instagram and LinkedIn have been the launching pads of many new start-ups, and as you take your business to the next level, it’s important to make sure you are fully capitalising on these powerful platforms. It’s also important to be selective with which platforms you use, because implementing them properly in to your business takes a lot of time. For example, for business to business interactions, LinkedIn is critical to talk to professionals and other business leaders. For business to consumers, Facebook and Pinterest might be the right platforms for you to talk to those making purchasing decisions. Also – don’t forget the power of video. It’s a platform that effectively engages and converts, so make sure you get involved.
It’s important to have a social media strategy to help launch your business and get you known. Whether it’s implementing competitions or general social media advertising campaigns, developing a customised app, or helping you extend your LinkedIn reach, you need a targeted strategy that gets you on your target audience’s radar and boosts website click throughs.
Consistency is key and continually posting informative and engaging posts is critical. Think about what you like to read and see on social media and particularly, what you like to see coming from the brands and businesses you know and trust? If you’re engaging with it, there is a good chance that someone else may be too and it could prove a good starting place for you to generate ideas about the kind of content and posts you can produce.
So that, my friends, is where we close this ‘So you’re starting a business?’ series – we hope that you’ve been able to absorb all the ideas and areas that we’d suggest exploring and it will prove useful for you in getting your newly formed businesses to make waves in the marketplace.
For any help on making any what we’ve discussed come to life, you know where to find us.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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