STARTING A BUSINESS? PART 6 - STAY IN TOUCH WITH SOCIAL MEDIA!
STARTING A BUSINESS? PART 6 - STAY IN TOUCH WITH SOCIAL MEDIA!
So here we are – the final chapter of our ‘So you’re starting a business?’ series. We’re so pleased you’ve made it to Part 6 of this package designed to help you navigate your way through the seas of starting a business.
The sea has got a whoooole lot bigger since the invention of social media – you’ve now got a plethora of platforms to choose from to help boost your business concept.
Lucky for us, connecting with consumers has never been easier thanks to the social media revolution. Facebook, Twitter, Instagram and LinkedIn have been the launching pads of many new start-ups, and as you take your business to the next level, it’s important to make sure you are fully capitalising on these powerful platforms. It’s also important to be selective with which platforms you use, because implementing them properly in to your business takes a lot of time. For example, for business to business interactions, LinkedIn is critical to talk to professionals and other business leaders. For business to consumers, Facebook and Pinterest might be the right platforms for you to talk to those making purchasing decisions. Also – don’t forget the power of video. It’s a platform that effectively engages and converts, so make sure you get involved.
It’s important to have a social media strategy to help launch your business and get you known. Whether it’s implementing competitions or general social media advertising campaigns, developing a customised app, or helping you extend your LinkedIn reach, you need a targeted strategy that gets you on your target audience’s radar and boosts website click throughs.
Consistency is key and continually posting informative and engaging posts is critical. Think about what you like to read and see on social media and particularly, what you like to see coming from the brands and businesses you know and trust? If you’re engaging with it, there is a good chance that someone else may be too and it could prove a good starting place for you to generate ideas about the kind of content and posts you can produce.
So that, my friends, is where we close this ‘So you’re starting a business?’ series – we hope that you’ve been able to absorb all the ideas and areas that we’d suggest exploring and it will prove useful for you in getting your newly formed businesses to make waves in the marketplace.
For any help on making any what we’ve discussed come to life, you know where to find us.
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