Google can find you. Can AI?

Hands up if you’ve started using AI — in your business, or maybe just a quick shortcut in your personal life?

You’re not alone.

AI is quietly weaving into everyday life — and that’s where things get interesting.

Because while it makes things easier, it’s also changing how we search and make decisions — often without even realising it. For many business owners, AI is already part of how we gather information and compare options. But we don’t always stop to consider what that means for our own visibility as a brand.

Not that long ago, helping clients attract the right audience was fairly straightforward. We’d build a strong brand and follow the playbook: plan a marketing calendar, publish quality content, show up consistently, and track the results.

That approach still matters — but it might not be enough to get noticed.

Since the release of ChatGPT, we’ve seen the fastest adoption of new technology in our lifetime. And whether or not you’ve used it, your customers have. They’re using AI tools like ChatGPT and Copilot to research, compare products and services, and find local businesses.

And that shift has big implications.

AI isn’t just something your customers use — it’s now something that evaluates you. AI is crawling your website content, reading your messaging, comparing you to your competitors, and building a picture of who’s worth recommending. They don’t skim. They don’t guess. They read everything. And they only know what you tell them.

The harsh reality is, many websites that rank well in Google and traditional search are practically invisible in AI and not optimised for AI search results.

Even if your website is only a couple of years old, it was likely built for a version of the internet that came before this — before AI becomes our go-to search tool.

You’ve worked hard to get to where you are. Watching your brand evolve and your ambitions grow.

So — how can we help?

You don’t need to overhaul everything. But now might be the right time to pause and audit your brand messaging and digital presence to ensure it aligns with AI search expectations.

At dms CREATiVE, we’re not just playing with AI — we’re actively upskilling and helping our clients, like you, adapt without the overwhelm.

If any of this hits home — reach out. Let’s chat about where you’re at, and how to get you on the front foot.