STARTING A BUSINESS? PART 1 - DEVELOPING YOUR BRAND
So you’re starting your own business?! Firstly, congratulations! Getting a fledgling company off the ground is no mean feat and can often be a daunting process. But it doesn’t have to be. Once you have registered your business name and chosen a location you might be wondering “what’s next?”.
You need to make sure you develop standout marketing collateral to attract customers and make sure your business packs a punch when it’s launched in the marketplace.
In our 6-part series, we’ll talk through the items that you need to tick off your to-do list to really get things underway in marketing your business.
The first to remember is that when you’re starting a business, the first port of call is to create the face of your company – your logo!
A well designed logo tells customers not only who you are and what you do but gives your business its own unique brand identity that customers come to trust. A good logo should act like a mirror; accurately reflecting your market position, culture and the level of standards and quality you provide your customers, so it’s important to get it right.
It's important that the design of your logo is fresh, new and it has been customised specifically for you and your business, from colour palette through to typography. Your logo needs to be meaningful and highly relevant to the industry for which it is intended.
DON’T FORGET – PROTECT YOUR BRAND!
Before your logo is formalised, it is a good idea to check with IP Australia, or the relevant authority abroad if you are planning on doing business overseas, to make sure you’re not infringing on someone else’s mark.
Once that’s done, you should start to think about protecting your new brand identity with a trademark of its own. While neither are compulsory, both may potentially save you a lot of heartache and costly legal bills down the track.
dms CREATiVE has an amazing network of suppliers, including experienced trademark lawyers, who can undertake searches and help you with the registration process, ensuring your invaluable intellectual property remains safe and secure for many years to come.
So you have your logo development and trademark investigations on the roll, but what else is involved? Watch out for the next instalment in our So You’re Starting a Business series to find out more!
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