STARTING A BUSINESS? PART 1 - DEVELOPING YOUR BRAND
So you’re starting your own business?! Firstly, congratulations! Getting a fledgling company off the ground is no mean feat and can often be a daunting process. But it doesn’t have to be. Once you have registered your business name and chosen a location you might be wondering “what’s next?”.
You need to make sure you develop standout marketing collateral to attract customers and make sure your business packs a punch when it’s launched in the marketplace.
In our 6-part series, we’ll talk through the items that you need to tick off your to-do list to really get things underway in marketing your business.
The first to remember is that when you’re starting a business, the first port of call is to create the face of your company – your logo!
A well designed logo tells customers not only who you are and what you do but gives your business its own unique brand identity that customers come to trust. A good logo should act like a mirror; accurately reflecting your market position, culture and the level of standards and quality you provide your customers, so it’s important to get it right.
It's important that the design of your logo is fresh, new and it has been customised specifically for you and your business, from colour palette through to typography. Your logo needs to be meaningful and highly relevant to the industry for which it is intended.
DON’T FORGET – PROTECT YOUR BRAND!
Before your logo is formalised, it is a good idea to check with IP Australia, or the relevant authority abroad if you are planning on doing business overseas, to make sure you’re not infringing on someone else’s mark.
Once that’s done, you should start to think about protecting your new brand identity with a trademark of its own. While neither are compulsory, both may potentially save you a lot of heartache and costly legal bills down the track.
dms CREATiVE has an amazing network of suppliers, including experienced trademark lawyers, who can undertake searches and help you with the registration process, ensuring your invaluable intellectual property remains safe and secure for many years to come.
So you have your logo development and trademark investigations on the roll, but what else is involved? Watch out for the next instalment in our So You’re Starting a Business series to find out more!
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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