CAN YOU USE PR TO HELP ADVERTISE?
Media relations is an effective Public Relations technique to share news in a consistent, timely and fast way to the media and show your customers you mean business. If used correctly, media relations can often add to your existing advertising, in fact it can sometimes be more effective than advertising – often creating bigger impact, more tactical messaging and developing a better bang for your brand. The best part is, if used properly, it can cost you very little!
One of the most significant parts of media relations is the development of media releases and liaising with media. You might be wondering what is involved with a media release, getting it out to media and making it a worthwhile exercise for your business, brand or campaign?
We’ve broken it down in to 6 manageable steps. dms CREATiVE can assist with all or any number of the stages to ensure your media relations campaign is a success.
DECIDE IF A MEDIA RELEASE IS RIGHT FOR YOU.
Before really getting started, you need to be sure a media release is the right method of communication for you and your business at this time. What is it that you want to say? What is your main objective of communicating this message?
WRITE THE MEDIA RELEASE.
In order to write a media release, you need to develop the story we want to share and be sure that you’re comfortable with the strong and newsworthy angle that is used.
CREATE A MEDIA DISTRIBUTION LIST AND SEND.
Depending on your budget and the target audience of your release, you can distribute to a varying number of journalists, from varying publications and regions.
FOLLOW UP JOURNALISTS.
Following up with the journalist is important to find out the following: 1. Has the intended target received the release? 2. Is the journalist planning on using the release for a story at all?
ATTENDING MEDIA CALLS.
A media call is the designated time where media will conduct their interviews, photos, record vision etc, so it’s important they are run efficiently and effectively.
MONITORING AND COMPILING MEDIA COVERAGE.
There are different ways to monitor the coverage that is generated. You can use specific Advertising Space Rate formulas or have professional media monitoring services assist.
Feeling inspired to give the world of PR a go? Be sure to get in to contact if we can help!
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