STARTING A BUSINESS? PART 2 - CREATING YOUR VOICE WITH BRANDING!
You’re back! This is a good thing! It means you’re wanting to know a bit more about launching your business in the world of marketing and brand. And luckily, we can help! Thanks for stopping by again to have a read of Part 2 of our 6-part series ‘So you’re starting a business?’. Last time we covered the essentials in developing your brand – creating a logo and investigating any trademark rules and regulations.
Now you have your logo, it’s time to roll it out across all of your marketing collateral. Inconsistent branding breeds doubt, so it is important to use the same features – colours, logo and brand voice – across all customer touchpoints to achieve a professional look and feel.
BACK YOURSELF: YOUR BRAND IS A REFLECTION OF HOW YOU PERCEIVE THE QUALITY YOU OFFER.
It’s important you build a recognisable brand that delivers your message clearly across all mediums, confirms credibility, connects emotionally with the target audience, motivates the buyer and establishes loyalty.
DIGITAL PRESENCE
Having a presence online is critical, more so now than ever. Lucky for all of us, there are plenty of options to make your mark - whether it is creating a website from scratch, or the development of social media platforms - it’s important to think about who you want to reach and how best to do this.
BUSINESS CARDS AND LETTERHEADS
Here in the dms CREATiVE studio, one of the first requests we usually get from new business owners is for business cards and letterhead. Being able to give a prospective client a professionally designed and printed business card instils confidence and credibility, both of which are vitally important in the early stages of your business journey. Similarly, a polished letterhead to use for correspondence lets customers and competitors know you are a serious contender.
SIGNAGE
Depending on your business, you may need to install a sign above your shopfront or add a vehicle wrap to your car to leverage your exposure. Billboards are also a useful tool in high-traffic areas that will make your business stand out in more ways than one.
By now, you’d be starting to get a feel for the kind of branding elements you think may work to build your company’s presence. If you have a set budget to work with, it’s important to be selective about which marketing streams to go with, to speak to the right people, at the right time on the right platform.
Tune in next time for ‘So you’re starting a business?’.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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