STARTING A BUSINESS? PART 2 - CREATING YOUR VOICE WITH BRANDING!
You’re back! This is a good thing! It means you’re wanting to know a bit more about launching your business in the world of marketing and brand. And luckily, we can help! Thanks for stopping by again to have a read of Part 2 of our 6-part series ‘So you’re starting a business?’. Last time we covered the essentials in developing your brand – creating a logo and investigating any trademark rules and regulations.
Now you have your logo, it’s time to roll it out across all of your marketing collateral. Inconsistent branding breeds doubt, so it is important to use the same features – colours, logo and brand voice – across all customer touchpoints to achieve a professional look and feel.
BACK YOURSELF: YOUR BRAND IS A REFLECTION OF HOW YOU PERCEIVE THE QUALITY YOU OFFER.
It’s important you build a recognisable brand that delivers your message clearly across all mediums, confirms credibility, connects emotionally with the target audience, motivates the buyer and establishes loyalty.
DIGITAL PRESENCE
Having a presence online is critical, more so now than ever. Lucky for all of us, there are plenty of options to make your mark - whether it is creating a website from scratch, or the development of social media platforms - it’s important to think about who you want to reach and how best to do this.
BUSINESS CARDS AND LETTERHEADS
Here in the dms CREATiVE studio, one of the first requests we usually get from new business owners is for business cards and letterhead. Being able to give a prospective client a professionally designed and printed business card instils confidence and credibility, both of which are vitally important in the early stages of your business journey. Similarly, a polished letterhead to use for correspondence lets customers and competitors know you are a serious contender.
SIGNAGE
Depending on your business, you may need to install a sign above your shopfront or add a vehicle wrap to your car to leverage your exposure. Billboards are also a useful tool in high-traffic areas that will make your business stand out in more ways than one.
By now, you’d be starting to get a feel for the kind of branding elements you think may work to build your company’s presence. If you have a set budget to work with, it’s important to be selective about which marketing streams to go with, to speak to the right people, at the right time on the right platform.
Tune in next time for ‘So you’re starting a business?’.
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