STARTING A BUSINESS? PART 3 - CREATING A DIGITAL PRESENCE WITH A WEBSITE!
STARTING A BUSINESS? PART 3 - CREATING A DIGITAL PRESENCE WITH A WEBSITE!
So here we are, the third episode of our 6-part series ‘So you’re starting a business?’ Let’s check off a few items which you may have covered off or at least considered by now – logo…tick. Trademark…tick. Branding…tick. Now for a website.
With technology moving at such a rapid pace, a strong digital presence is more important now than ever before. Especially for new kids on the block.
The reality is, today’s socially savvy buyers make 57% of a purchasing decision before ever making direct contact with a business. Instead, they do their research online, sizing up your offerings against well-established businesses with proven reputations.
And although we are warned against it, people do judge a book by its cover.
In order to give your business the best chance of success, you need to be found first and have an easy-to-use website that captures people’s attention and lures them in. As well as web, social media to complement what you’re up to online and link through to from your website is very important.
It’s important to decide if you’d like a website that is a simple brochure style or a full content management system with e-commerce capability. Aside from design, it may also be necessary to have specialist copywriters to help succinctly and strategically convey your core message and portray your products and services in the best possible light.
Of course, there’s no point having a polished and informative website if no one can find it! Luckily, Google AdWords and search engine optimisation will help you get noticed – fast. You may need extra support to help you manage these invaluable tools so your website appears at the top of search results and gets the maximum number of visits.
When thinking of your web presence, it’s important to consider what device your end-user will be viewing your website on. These days, many people use their phone or tablet over a desktop computer, therefore it’s important for your website to be responsive if not even designed specifically for mobile purposes. Your website shouldn’t just be dashing; its functionality is equally important.
Specialised website designers and marketing specialists (we know a good team who can help;) ) can work to ensure you have all the elements you need to make a website work for you. It might be a small business website package to get you started or a fully integrated custom built site for dynamic and high level use.
So by now, you’ll be building quite a solid to-do list and hopefully have some big ticks beside a couple of the items. Stay tuned for the next instalment - Part 4 of our ‘So you’re starting a business?’ Series.
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This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
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