STARTING A BUSINESS? PART 3 - CREATING A DIGITAL PRESENCE WITH A WEBSITE!
STARTING A BUSINESS? PART 3 - CREATING A DIGITAL PRESENCE WITH A WEBSITE!
So here we are, the third episode of our 6-part series ‘So you’re starting a business?’ Let’s check off a few items which you may have covered off or at least considered by now – logo…tick. Trademark…tick. Branding…tick. Now for a website.
With technology moving at such a rapid pace, a strong digital presence is more important now than ever before. Especially for new kids on the block.
The reality is, today’s socially savvy buyers make 57% of a purchasing decision before ever making direct contact with a business. Instead, they do their research online, sizing up your offerings against well-established businesses with proven reputations.
And although we are warned against it, people do judge a book by its cover.
In order to give your business the best chance of success, you need to be found first and have an easy-to-use website that captures people’s attention and lures them in. As well as web, social media to complement what you’re up to online and link through to from your website is very important.
It’s important to decide if you’d like a website that is a simple brochure style or a full content management system with e-commerce capability. Aside from design, it may also be necessary to have specialist copywriters to help succinctly and strategically convey your core message and portray your products and services in the best possible light.
Of course, there’s no point having a polished and informative website if no one can find it! Luckily, Google AdWords and search engine optimisation will help you get noticed – fast. You may need extra support to help you manage these invaluable tools so your website appears at the top of search results and gets the maximum number of visits.
When thinking of your web presence, it’s important to consider what device your end-user will be viewing your website on. These days, many people use their phone or tablet over a desktop computer, therefore it’s important for your website to be responsive if not even designed specifically for mobile purposes. Your website shouldn’t just be dashing; its functionality is equally important.
Specialised website designers and marketing specialists (we know a good team who can help;) ) can work to ensure you have all the elements you need to make a website work for you. It might be a small business website package to get you started or a fully integrated custom built site for dynamic and high level use.
So by now, you’ll be building quite a solid to-do list and hopefully have some big ticks beside a couple of the items. Stay tuned for the next instalment - Part 4 of our ‘So you’re starting a business?’ Series.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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