READY FOR A NEW WEBSITE? 3 REASONS IT MIGHT BE TIME!

Is your business website so-so, rather than SO good?

It might be time to renew, just like we’ve recently done here at dms CREATiVE (we love our new website and hope you do too!). Here are just three reasons why it might be time to take the plunge in to the pool of website refresh:

1. YOU’VE CHANGED AND SO HAS YOUR BUSINESS.

Things change. Most things changes. Let’s take fashion as an example – what was hip-hop and happening decades ago (think crocheted swim wear and suspenders!) definitely might not be all the rage today. Change not only happens in fashion but it also happens in our personal and professional lives, including business. The most important thing is knowing when your business has moved direction and being aware of this change. Has your product, service or experience offering changed? Is the experience you think you provide, actually different to what your customer’s experience? Work to have your website accurately reflect who you are.

2. YOU WANT TO REPOSITION YOURSELF IN YOUR PARTICULAR FIELD.

You know that you’re positioned in the right industry but it’s obvious where most of your customers are coming from and you’re no longer communicating to suit that particular target market. You need to reposition yourself to appeal to the people who you know want to talk to you. Having a shift in appearance on your website might be just the ticket to reignite the flame with the clients you have and attract new ones to come on board.

3. THE WHOLE THING JUST FEELS OUT OF DATE.

The very first website was created in 1991 and looked like this: http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html. If this was the style that was used for all websites, forever more, then how successful do you think the World Wide Web would be? Don’t be afraid to admit when your website is a little out of date, tired looking in terms of colour or a bit old-school in the language that’s used.

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