READY FOR A NEW WEBSITE? 3 REASONS IT MIGHT BE TIME!
Is your business website so-so, rather than SO good?
It might be time to renew, just like we’ve recently done here at dms CREATiVE (we love our new website and hope you do too!). Here are just three reasons why it might be time to take the plunge in to the pool of website refresh:
1. YOU’VE CHANGED AND SO HAS YOUR BUSINESS.
Things change. Most things changes. Let’s take fashion as an example – what was hip-hop and happening decades ago (think crocheted swim wear and suspenders!) definitely might not be all the rage today. Change not only happens in fashion but it also happens in our personal and professional lives, including business. The most important thing is knowing when your business has moved direction and being aware of this change. Has your product, service or experience offering changed? Is the experience you think you provide, actually different to what your customer’s experience? Work to have your website accurately reflect who you are.
2. YOU WANT TO REPOSITION YOURSELF IN YOUR PARTICULAR FIELD.
You know that you’re positioned in the right industry but it’s obvious where most of your customers are coming from and you’re no longer communicating to suit that particular target market. You need to reposition yourself to appeal to the people who you know want to talk to you. Having a shift in appearance on your website might be just the ticket to reignite the flame with the clients you have and attract new ones to come on board.
3. THE WHOLE THING JUST FEELS OUT OF DATE.
The very first website was created in 1991 and looked like this: http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html. If this was the style that was used for all websites, forever more, then how successful do you think the World Wide Web would be? Don’t be afraid to admit when your website is a little out of date, tired looking in terms of colour or a bit old-school in the language that’s used.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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