NEW STORE OPENING - MARKETING THE MESSAGE!
Here are some quick bits of consumer information for you…
- Australians on average watch over 3 hours of television each day.
- Every day 13.6 million Australians watch Free TV.
- Radio is also another medium that turns heads (or ears!) with reports suggesting that radio audiences have grown by 7% in the last five years.
- But like all mediums, the platform is only as good as the product that you play, so it’s important to get the commercial, ad, campaign, whatever it may be that you’re creating, on brand and on message, to give the best chance of turning those viewers, listeners or readers, in to a customer.
The team at dms CREATiVE recently worked with NQ Water and PoolSmartz (an organisation who specialise in pools, pumping and irrigation based in Mackay, Queensland) to put together elements of a campaign to promote the opening of their third store in Cannonvale, in the Whitsundays.
Our designers and marketers got to work devising a short punchy television commercial and radio ad that were both timeless, brought together both brands, presented the client as fun but professional and delivered the message that a new store has opened up in Cannonvale – all in 30 seconds!
The team also developed in-store signage, a press ad and a letterbox drop to accompany the commercial and radio ad, culminating in one rounded, all-inclusive campaign!
Kym Ebenestelli, Director & Brand and Marketing Strategist at dms CREATiVE, said the team were tasked with very specific requirements and came through with the goods in developing and delivering the message.
“We developed a TV ad that wouldn’t date but would rather stand the test of time, engage audiences and potential customers in an upbeat and fun way, but also reassure customers that NQ Water and PoolSmartz are specialists in their fields. With bold graphics, popping words and an upbeat energetic voice over and sound track, we were able to achieve this. We replicated this same approach for the radio ad, with an energetic voice over and the same upbeat backing track, to remain consistent across both platforms and really feel that both ads successfully got the message across and remained true to brand,” said Kym. “The other elements of the campaign complemented the commercial and radio ad perfectly, giving one all-encompassing campaign,” Kym said.
Checkout the finished commercial below.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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