OUR 3 FAVOURITE MARKETING, PR & ADVERTISING MOMENTS FROM 2015!
We’ve blinked and it is December again! As yet another year is coming to a close, at dms CREATiVE we always like to reflect back on the time that has passed within our own organisation but also across the world – clever advertising companies launching massive campaigns, inspiring ads, some difficult but well-handled PR plights and marketing magic from years ago that still hold relevance and impact like they were launched yesterday. We’ve compiled our 3 favourites, as we see it in 2015:
1. MARKETING MAGIC FROM DOVE - REAL BEAUTY SKETCHES
As described by www.warc.com, toiletries and cosmetic organisation, Dove, confronted women with their own thoughts and feelings about themselves. In a video imbedded online, a sketch artist who previously had worked with the FBI, drew his subjects based on both their self-descriptions and those of people who had met them only recently. The video showed the women realise that other people view them as more beautiful than they do themselves and it became the world’s most watched online film. This video was first launched in 2013 and at dms, we think it still is just as inspiring and impacting. Watch the film here.
2. PUBLIC RELATIONS PLIGHT FOR VOLKSWAGEN
This year, German car manufacturer Volkswagen were exposed for their intentional efforts to cheat emission output tests in the US with two of their diesel engines. Recuperating from this epic PR plight will be a long, expensive and exhausting road to brand recovery but what we like at dms CREATiVE is that the European brand did show effective and positive responses to the situation, when they could’ve easily made more bad decisions and exacerbated the situation, as so many big brands have done before them. Jonathan Hemus explains in his article on The Drum.
3. ACE ADVERTISING FOR UNIVERSITY OF WESTERN SYDNEY
With a multi-million dollar rebrand budget, a powerful ad created by VCD & WE. Collective, shows the journey of real life students who have overcome adversity and with the support of the university, have been able to reach their goals. Producers, art directors, wardrobe specialists, visual effect experts and sounds designers worked to compile the most powerful of the advertising campaign. It tells the story of Deng Adut, as www.campaignbrief.com explains ‘from the child soldier in the Sudanese Civil war to becoming a leading member of the Sudanese community and top lawyer in the suburbs of Western Sydney’. Make 90 seconds of time to watch this inspirational advertisement.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
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