OUR 3 FAVOURITE MARKETING, PR & ADVERTISING MOMENTS FROM 2015!
We’ve blinked and it is December again! As yet another year is coming to a close, at dms CREATiVE we always like to reflect back on the time that has passed within our own organisation but also across the world – clever advertising companies launching massive campaigns, inspiring ads, some difficult but well-handled PR plights and marketing magic from years ago that still hold relevance and impact like they were launched yesterday. We’ve compiled our 3 favourites, as we see it in 2015:
1. MARKETING MAGIC FROM DOVE - REAL BEAUTY SKETCHES
As described by www.warc.com, toiletries and cosmetic organisation, Dove, confronted women with their own thoughts and feelings about themselves. In a video imbedded online, a sketch artist who previously had worked with the FBI, drew his subjects based on both their self-descriptions and those of people who had met them only recently. The video showed the women realise that other people view them as more beautiful than they do themselves and it became the world’s most watched online film. This video was first launched in 2013 and at dms, we think it still is just as inspiring and impacting. Watch the film here.
2. PUBLIC RELATIONS PLIGHT FOR VOLKSWAGEN
This year, German car manufacturer Volkswagen were exposed for their intentional efforts to cheat emission output tests in the US with two of their diesel engines. Recuperating from this epic PR plight will be a long, expensive and exhausting road to brand recovery but what we like at dms CREATiVE is that the European brand did show effective and positive responses to the situation, when they could’ve easily made more bad decisions and exacerbated the situation, as so many big brands have done before them. Jonathan Hemus explains in his article on The Drum.
3. ACE ADVERTISING FOR UNIVERSITY OF WESTERN SYDNEY
With a multi-million dollar rebrand budget, a powerful ad created by VCD & WE. Collective, shows the journey of real life students who have overcome adversity and with the support of the university, have been able to reach their goals. Producers, art directors, wardrobe specialists, visual effect experts and sounds designers worked to compile the most powerful of the advertising campaign. It tells the story of Deng Adut, as www.campaignbrief.com explains ‘from the child soldier in the Sudanese Civil war to becoming a leading member of the Sudanese community and top lawyer in the suburbs of Western Sydney’. Make 90 seconds of time to watch this inspirational advertisement.
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