SIX STEPS TO BRAND SUCCESS!
We’re not saying that we’ve got Colonel Sanders’ 11 Herbs and Spices secret recipe, but in the dms CREATiVE studio, we do have six impressive ingredients that if used in the right quantities and mixed together well, will give the best chance of a very strong and impressive brand…
AUTHENTIC: The only truly defendable brand position is an authentic one. Any brand that tries too hard, feels forced, or seems to be a stretch can stand out—in a bad way.
ATTRACTIVE: A brand needs to be attractive, so the target audience finds the brand to be aesthetically pleasing. Colours, shapes and typography need to work harmoniously and materials need to be or look professionally designed and accurately reflect the market position.
CONSISTENT: There needs to be absolute consistency across all elements of the brand. This meaning is two-fold – the first being that each and every time you see the brand, it looks consistent. This consistency builds recognition and this recognition then leads to trust. The other side of consistency is that everyone is singing from the same chorus book and no matter whether you are reading a website, standing in store, or dealing with aftersales support, you are having a similar experience and end up with a consistent feeling every time you see the brand.
DEPENDABLE: a customer, audience or consumer needs to be able to depend on your brand – they want to be guaranteed the same experience each and every time.
TARGET AUDIENCE CAN RELATE: the target audience need to be able to relate to the brand and see themselves using, interacting or being connected with the brand.
REFLECTS THE EXPERIENCE: it’s important that a brand is in alignment with what a customer, consumer or client will experience when actually using the service. For example, to have a brand that illustrates and creates a calm, serine environment, would not reflect the experience at a theme park.
With the perfect blend and concentration on all of these elements, you’re on your way to brand success!
SEE SOMETHING YOU LOVE? SHARE IT!
>> VIEW OTHER POSTS
When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
AI is changing how customers search and choose businesses. Discover why your website might be invisible to AI—and how to stay seen and relevant.
START A CONVERSATION WITH dms CREATiVE!
If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.