LIVE TOOWOOMBA MAGAZINE GOES LIVE
It’s been a busy week here at dms CREATiVE HQ with our graphic designers putting the finishing touches on the Live Toowoomba magazine before it went “live” earlier this week! A huge project, Live Toowoomba is a 52-page promotional magazine sprucing all the wonderful lifestyle benefits that Toowoomba has to offer in a bid to encourage city-siders to consider a tree change and move to our beautiful region to live.
Spearheaded by economic development powerhouse Toowoomba and Surat Basin Enterprise (TSBE) and Toowoomba Regional Council (TRC), the mag had to appeal to young families and professionals. To meet the brief, our designers created a beautifully sophisticated and cosmopolitan layout that could stand alone but which also included subtle links to the TSBE brand as evidenced through the use of TSBE’s earthy colour palate and clean typefaces flowing throughout.
To cut through the information-rich content provided to us, we used visual pull-outs, infographics and fact boxes to engage with the reader and lure them in. Image placement was also crucial to break up the text, with bold, full-page hero images and smaller groupings of imagery incorporated to provide balance and consistency throughout the whole document and offer visual relief. The result is an extensive Toowoomba “bible” that has everything you would ever need to know about the city! In addition to the magazine, our talented team also designed the corresponding website.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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