LIVE TOOWOOMBA MAGAZINE GOES LIVE
It’s been a busy week here at dms CREATiVE HQ with our graphic designers putting the finishing touches on the Live Toowoomba magazine before it went “live” earlier this week! A huge project, Live Toowoomba is a 52-page promotional magazine sprucing all the wonderful lifestyle benefits that Toowoomba has to offer in a bid to encourage city-siders to consider a tree change and move to our beautiful region to live.
Spearheaded by economic development powerhouse Toowoomba and Surat Basin Enterprise (TSBE) and Toowoomba Regional Council (TRC), the mag had to appeal to young families and professionals. To meet the brief, our designers created a beautifully sophisticated and cosmopolitan layout that could stand alone but which also included subtle links to the TSBE brand as evidenced through the use of TSBE’s earthy colour palate and clean typefaces flowing throughout.
To cut through the information-rich content provided to us, we used visual pull-outs, infographics and fact boxes to engage with the reader and lure them in. Image placement was also crucial to break up the text, with bold, full-page hero images and smaller groupings of imagery incorporated to provide balance and consistency throughout the whole document and offer visual relief. The result is an extensive Toowoomba “bible” that has everything you would ever need to know about the city! In addition to the magazine, our talented team also designed the corresponding website.
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