dms CREATiVE DESIGNS FOR TOURISM AND EVENTS QUEENSLAND
Did you know a male kangaroo can jump eight to nine meters in a single bound? We know this because we have just finished creating the Australian Animal Fun Facts infographic for Tourism and Events Queensland (TEQ)! To feature on the official queensland.com website, the infographic’s purpose is to provide fun and entertaining facts on some of the weird and wonderful Aussie animals found in the Sunshine State as part of the Queensland Government’s Animal Encounters promotional campaign!
Needless to say working with TEQ was an amazing experience. With a quick one week turn-around time, we got cracking on the design after being supplied the animal “portraits”, fun facts and a comprehensive brief. dms CREATiVE’s infographic guru Andrew Groves then sourced other images of cool critters to marry with the content all while adhering to the Department’s strict style guide, and created what can only be described as a design feast fit for a king.
You definitely don’t want to miss this labour of love. Check out the different parts of the infographic in the images below.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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