THE IMPORTANCE OF THOROUGH CONTACT INFORMATION
Hello, is anyone there?
It sounds pretty simple, but many businesses are doing themselves a disservice by overlooking the importance of including some vital, yet basic content on their website - thorough contact information.
According to the 2015 Web Usability Report
from Huff Industrial Marketing and KoMarketing, a lack of comprehensive contact details can cause a massive 44% of your visitors to up and leave. This can be heartbreaking considering you’ve probably spent a lot of time and energy trying to lure them in!
The reason thorough contact information is so important is that it reinforces trust and legitimacy. When a company doesn’t share its physical address and other contact information, and forces contact through a form, it breeds uncertainty, doubt and frustration. Prospective customers start asking themselves: “Who’s behind the company? Where is it located? Will I be able to reach someone if there’s a problem? Will they get back to my form enquiry promptly?
It’s not only contact information that builds credibility and authenticity. About pages, team bios, client lists, press rooms and testimonials also confer trust – one of the top brand attributes sought by today’s savvy buyers before they hand over their hard earned cash.
So before you sign off on your web design, ask yourself: Does it include my phone number, email address and physical address? And remember, you don’t have to relegate these to the contact us page either. Think about the actions you want a potential customer to take once they have been to your website. If you want them to give you a call, consider displaying your phone number and/or email link prominently in the header of each page rather than “burying” it in the footer.
Check out the chart from the research in the image gallery below, which clearly shows thorough contact information is the biggest must-have when it comes to establishing credibility.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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