LANDING PAGES THAT ATTRACT CUSTOMERS, AS SIMPLE AS BEES TO HONEY
So, you’ve got a valuable offer to give to your clients.
A landing page would be a perfect tool to help communicate this offer in return for your customers details. Creating a successful landing page should be as simple as attracting bees to honey.
Imagine the bee is your customer, the honey is your product - and the hive? Well that’s your landing page! A landing page is simply a designated webpage that has a specific purpose.
Just imagine that as the bees enter the hive, they must enter their details to get access to the honey. Remember, the hive is the landing page. Your landing page’s purpose is to obtain details from everyone (every bee) that wants the honey or whatever you are offering.
Your hive (Landing Page) should have a few features to help you obtain these precious details.
1. DON’T CONFUSE THE BEES WHEN THEY GET TO THE HIVE
How you get people to your landing page is a whole different topic but when you get people to your hive, do this: Limit the navigation, make it easy for the bees to understand what your offer is. Help them focus on filling the form out. Once they fill the form out then presto, they get access to the honey and you get the valuable details of that bee!
2. QUALITY HONEY ATTRACTS QUALITY BEES
If you have a valuable offer, your bees (visitors) will give up their contact information in exchange for your offer if it is of quality and value to them.
3. ARE YOU SERVING PEANUT BUTTER TO BEES?
Make sure your serving an offer that is compelling to your audience. Make sure it is what they want, what they desire!
It should be as simple as attracting Bees to honey. Landing pages can be tricky, but that’s why you have beekeepers like us! Let’s work together
to help you get swarms of bees begging to enter your hive!
P.s If we have a beekeeper contact us after this we will be stoked.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
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