SO, YOU'RE STARTING A NEW BUSINESS?
Got an exciting new business venture in the works?
Firstly, congratulations! Getting a fledgling company off the ground is no mean feat and can often be a daunting process. But it doesn’t have to be. Once you have registered your business name and chosen a location you might be wondering “what’s next?”.
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There’s nothing we love more at dms than helping startups turn their dreams into reality. That’s why we’ve put together this quick checklist to help ensure your new business packs a punch when it’s launched in the marketplace.
STEP 1: LOGO DESIGN
The first port of call is to create the face of your company. A good logo should act like a mirror; accurately reflecting your market position, culture and the level of standards and quality you provide your customers, so it’s important to get it right.
STEP 2: ROLL OUT YOUR BRAND
Once you have developed a unique logo, it’s time to roll it out across your marketing collateral. Inconsistent branding breeds doubt, so it is important to use the same features –colours, logo and brand voice – across all customer touchpoints to achieve a professional look and feel.
STEP 3: TELL YOUR BRAND STORY
If you are spending money on advertising and marketing make sure you have your message right. An important (yet often overlooked) part of developing and establishing your brand is working out what you want people to say about your products or services.
STEP 4: WEBSITE
The reality is, today’s socially savvy buyers make 57% of a purchasing decision beforeever making direct contact with a business. Instead, they do their research online, sizing up your offerings against well-established businesses with proven reputations. Give your business the best chance of success with a professional website that captures the attention of your target audience.
STEP 5: MARKETING STRATEGY
You’ve worked hard to get to this point, but in order to keep going you need customers, not just when you open the doors on the first day, but long into the future. Creating a marketing strategy plans the way forward for your business, ensuring you maximise your marketing investment and achieve real results.
STEP 6: COMMUNICATE
There can be a lot of reassurance for someone looking at a trusted brand – one they recognise. Familiarity and repetition of your brand in the marketplace builds trust and helps your customers feel more comfortable buying from you.
STEP 7: SOCIAL MEDIA
Connecting with consumers has never been easier thanks to the social media revolution. Facebook, Twitter, Instagram and LinkedIn have been the launching pads of many new startups, and as you take your business to the next level, it’s important to make sure you are fully capitalising on these powerful platforms.
WANT TO FIND OUT MORE?
Download our free Starting a New Business e-book now.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.