TOP 3 MARKETING TIPS COURTESY OF GAME OF THRONES
It’s the end of an era.
Maybe nothing would have lived up to the expectations. But the final season has been shown, the curtain has been called and the 8-season fantasy show has come to an end. Here’s a few marketing tips we learnt from Game of Thrones….
1. DON’T RUSH THE JOURNEY
No one likes a crammed final season full of unclosed gaps. True fans like succinct information that is cleverly constructed with appropriate time allocated to process the information, allowing them to travel the journey. Numerous Game of Thrones fans reported that the last season was incredibly rushed, and the full journey of Bran’s rise to power wasn’t appropriately explained to them.
Take a minute to think about your marketing strategy, are you taking your customers along the journey at a comfortable speed? A comfortable speed allows them to understand what product / services you offer and what the best choice is for them. Don’t rush your customers along the journey.
2. TAKE YOUR AUDIENCE ON THE JOURNEY AND CLOSE THE GAPS
Fans felt like there were a lot of unanswered questions in the final season. What took 7 seasons of build-up was wrapped up in a handful of episodes. This was a lot for fans to process, leaving some feeling bewildered and uneasy at the end. Not so surprisingly, customers don’t like loose ends, unanswered questions or unclosed gaps; they want consistent and smart journeys for them to take to get to the end with full understanding and confidence.
3. LEAVE YOUR AUDIENCE WANTING MORE
Game of Thrones Fans have reported feeling empty now that the season has ended and begging for more. Well we’ve got some great tips on how to do this in your business… but we are going to leave you begging for more!
SO, WHAT’S THE TAKEAWAY MESSAGE?
Don’t rush your customers, understand your customers, understand how they operate and what feels comfortable for them. Take your audience or customers on the journey, give them the information they seek in an easy to understand but clever format.
Knowing what you offer shouldn’t be difficult for your customers, if it’s too hard or too boring they won’t be customers. Leave your customers wanting more not pleading for less.
And of course, if your marketing strategy is a little off kilter or isn’t performing like it should then come see us.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
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