HEY! IS IT TIME FOR A CHANGE?
Let’s just get one thing straight.
A brand refresh doesn’t mean that your current brand has failed or that is wasn’t effective. You’ve just recognised that your brand needs a little love and that things have changed. What worked 5 or 10 years ago isn’t working quite as well anymore. That’s ok.
YOU’RE NOT ALONE.
It’s important to realise that brand refreshes happen for almost every company. How do you know when it’s time for a change? Ask yourself a few questions and find out.
1. WHAT HAS CHANGED SINCE YOU DESIGNED YOUR BRAND?
(Name, business merger, new products or services etc)
If something has changed, chances are your brand may need to change as well. Remember that you designed your brand at the time with your current products and services in mind. Naturally businesses evolve and things change. If they’ve changed maybe your brand should be freshened up to match.
2. ARE YOU PROUD OF YOUR BRAND?
If you’re not proud to hand over branded content or direct them to your company website, then maybe you need to do something about that. Cringing over your brand and outdated collateral shouldn’t be something you have to deal with on a daily basis. Outdated or poorly designed collateral can send mixed messages about the caliber of your business. Don’t let this be the case.
3. ARE YOU BLENDING IN OR STANDING OUT?
What’s your competition doing? Powerful brands demonstrate why they are different and how they’re better. Knowing what your competitive advantage is and focusing your brand around that advantage is important. This is how you will stand out.
Is it time for a change?
Are you ready to talk about a brand refresh? If yes, let’s chat!
Take a look at some brand refreshes we’ve recently completed.
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