HEY! IS IT TIME FOR A CHANGE?
Let’s just get one thing straight.
A brand refresh doesn’t mean that your current brand has failed or that is wasn’t effective. You’ve just recognised that your brand needs a little love and that things have changed. What worked 5 or 10 years ago isn’t working quite as well anymore. That’s ok.
YOU’RE NOT ALONE.
It’s important to realise that brand refreshes happen for almost every company. How do you know when it’s time for a change? Ask yourself a few questions and find out.
1. WHAT HAS CHANGED SINCE YOU DESIGNED YOUR BRAND?
(Name, business merger, new products or services etc)
If something has changed, chances are your brand may need to change as well. Remember that you designed your brand at the time with your current products and services in mind. Naturally businesses evolve and things change. If they’ve changed maybe your brand should be freshened up to match.
2. ARE YOU PROUD OF YOUR BRAND?
If you’re not proud to hand over branded content or direct them to your company website, then maybe you need to do something about that. Cringing over your brand and outdated collateral shouldn’t be something you have to deal with on a daily basis. Outdated or poorly designed collateral can send mixed messages about the caliber of your business. Don’t let this be the case.
3. ARE YOU BLENDING IN OR STANDING OUT?
What’s your competition doing? Powerful brands demonstrate why they are different and how they’re better. Knowing what your competitive advantage is and focusing your brand around that advantage is important. This is how you will stand out.
Is it time for a change?
Are you ready to talk about a brand refresh? If yes, let’s chat!
Take a look at some brand refreshes we’ve recently completed.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
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