TOP 3 REASONS TO ADVERTISE ON TV
Glued to the Aus Open? Think about how many people are absorbed in the thrilling matches and just how far the broadcast reaches.
According to Think TV
free to air television is watched by 13.6 million people every day. Television also reaches two-thirds of 18 – 24 year olds and over 88 per cent of grocery buyers, on a weekly basis. So despite the continued rise of all things online, television and advertising on this platform has BIG potential.
Add superstar tennis players like Serena Williams, the Fed Express and Novak ‘The Joker’ Djokovic and all of a sudden you have the perfect environment to place an ad and generate maximum exposure for your business.
Last year according to tennis.com.au
the Australian Open reached 13 million Australians via the domestic television broadcast during the tournament. It even boomed internationally with Japan’s live TV audience, going from 3 million in 2014 to 50 million + in 2015!
At dms CREATiVE we’re firm believers in the power of television advertising and crafting effective, memorable and eye-catching ads.
Here our top 3 reasons why you should consider television advertising:
- REACH, REACH, REACH! Placed at the right time (e.g., during the Australian Open) ads can have a great reach & target new audiences.
- VISUAL APPEAL OF SIGHT, SOUND AND MOTION. All of these elements can combine to generate a memorable and visual delight for the viewer.
- CONTROL THE MESSAGE. You can work with designers & specialised marketers (just like us!) to ensure the message around your brand is controlled and portrayed exactly how you’d like it to be.
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