TOP 3 REASONS TO ADVERTISE ON TV
Glued to the Aus Open? Think about how many people are absorbed in the thrilling matches and just how far the broadcast reaches.
According to Think TV
free to air television is watched by 13.6 million people every day. Television also reaches two-thirds of 18 – 24 year olds and over 88 per cent of grocery buyers, on a weekly basis. So despite the continued rise of all things online, television and advertising on this platform has BIG potential.
Add superstar tennis players like Serena Williams, the Fed Express and Novak ‘The Joker’ Djokovic and all of a sudden you have the perfect environment to place an ad and generate maximum exposure for your business.
Last year according to tennis.com.au
the Australian Open reached 13 million Australians via the domestic television broadcast during the tournament. It even boomed internationally with Japan’s live TV audience, going from 3 million in 2014 to 50 million + in 2015!
At dms CREATiVE we’re firm believers in the power of television advertising and crafting effective, memorable and eye-catching ads.
Here our top 3 reasons why you should consider television advertising:
- REACH, REACH, REACH! Placed at the right time (e.g., during the Australian Open) ads can have a great reach & target new audiences.
- VISUAL APPEAL OF SIGHT, SOUND AND MOTION. All of these elements can combine to generate a memorable and visual delight for the viewer.
- CONTROL THE MESSAGE. You can work with designers & specialised marketers (just like us!) to ensure the message around your brand is controlled and portrayed exactly how you’d like it to be.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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