TOP 3 REASONS TO ADVERTISE ON TV
Glued to the Aus Open? Think about how many people are absorbed in the thrilling matches and just how far the broadcast reaches.
According to Think TV
free to air television is watched by 13.6 million people every day. Television also reaches two-thirds of 18 – 24 year olds and over 88 per cent of grocery buyers, on a weekly basis. So despite the continued rise of all things online, television and advertising on this platform has BIG potential.
Add superstar tennis players like Serena Williams, the Fed Express and Novak ‘The Joker’ Djokovic and all of a sudden you have the perfect environment to place an ad and generate maximum exposure for your business.
Last year according to tennis.com.au
the Australian Open reached 13 million Australians via the domestic television broadcast during the tournament. It even boomed internationally with Japan’s live TV audience, going from 3 million in 2014 to 50 million + in 2015!
At dms CREATiVE we’re firm believers in the power of television advertising and crafting effective, memorable and eye-catching ads.
Here our top 3 reasons why you should consider television advertising:
- REACH, REACH, REACH! Placed at the right time (e.g., during the Australian Open) ads can have a great reach & target new audiences.
- VISUAL APPEAL OF SIGHT, SOUND AND MOTION. All of these elements can combine to generate a memorable and visual delight for the viewer.
- CONTROL THE MESSAGE. You can work with designers & specialised marketers (just like us!) to ensure the message around your brand is controlled and portrayed exactly how you’d like it to be.
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You’ve built a successful business. But is your brand doing the same heavy lifting?
This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
This brand new brand was the result of a focused collaboration with dms CREATiVE, aimed at reshaping the existing brand identity to better align with Verax's ambitious goals.
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