ARE YOU ABOUT TO MAKE A BIG MARKETING MISTAKE?
There is a buzz in the studio at dms CREATiVE as we work with clients planning, strategising and carrying out marketing moves to make 2016 the best year yet. What we don’t want this year, is for you to make a really big marketing mistake.
This mistake happens when you carry out lots of marketing moves (whether it be posting on social media, sending out an eNews or advertising in your local paper) without a strategy - a plan, a clear and methodical approach.
Sun Tzu was a Chinese general, military strategist and philosopher who lived in ancient China. Sun Tzu once said “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” While Sun Tzu advised on military plans, rather than marketing ploys, the same concept can be applied to everyday business - without a clear strategy behind the marketing, communications and graphic design choices you’re making, you often will find a lack of direction and impact and may even risk being defeated as Sun Tzu warns.
When it comes to your business and really understanding what your message is and being able to action a solid combination of strategy and tactics, a Strategy Session can help. Led by dms CREATiVE’s director and brand & marketing strategist, Kym Ebenestelli, Strategy Sessions are an insightful, thorough and comprehensive way of kick-starting a strategic approach to your business objectives.
What do you get out of a strategy session?
- A dedicated, intensive workshop focused entirely on helping you plan the way forward.
- Depending on your marketing issues, we can cover many topics that can include; key issues, brand personality, understanding the market and devising a plan moving forward.
- Genuine focus and practical advice to help you achieve your marketing and sales goals.
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You’ve built a successful business. But is your brand doing the same heavy lifting?
This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
This brand new brand was the result of a focused collaboration with dms CREATiVE, aimed at reshaping the existing brand identity to better align with Verax's ambitious goals.
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