ARE YOU ABOUT TO MAKE A BIG MARKETING MISTAKE?
There is a buzz in the studio at dms CREATiVE as we work with clients planning, strategising and carrying out marketing moves to make 2016 the best year yet. What we don’t want this year, is for you to make a really big marketing mistake.
This mistake happens when you carry out lots of marketing moves (whether it be posting on social media, sending out an eNews or advertising in your local paper) without a strategy - a plan, a clear and methodical approach.
Sun Tzu was a Chinese general, military strategist and philosopher who lived in ancient China. Sun Tzu once said “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” While Sun Tzu advised on military plans, rather than marketing ploys, the same concept can be applied to everyday business - without a clear strategy behind the marketing, communications and graphic design choices you’re making, you often will find a lack of direction and impact and may even risk being defeated as Sun Tzu warns.
When it comes to your business and really understanding what your message is and being able to action a solid combination of strategy and tactics, a Strategy Session can help. Led by dms CREATiVE’s director and brand & marketing strategist, Kym Ebenestelli, Strategy Sessions are an insightful, thorough and comprehensive way of kick-starting a strategic approach to your business objectives.
What do you get out of a strategy session?
- A dedicated, intensive workshop focused entirely on helping you plan the way forward.
- Depending on your marketing issues, we can cover many topics that can include; key issues, brand personality, understanding the market and devising a plan moving forward.
- Genuine focus and practical advice to help you achieve your marketing and sales goals.
SEE SOMETHING YOU LOVE? SHARE IT!
>> VIEW OTHER POSTS
When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
AI is changing how customers search and choose businesses. Discover why your website might be invisible to AI—and how to stay seen and relevant.
START A CONVERSATION WITH dms CREATiVE!
If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.