3 EASY WAYS TO IMPROVE YOUR PERSONAL BRAND!
It’s been a BIG start to the year in the sporting world, particularly with the Australian Open and the cricket.
What also tends to happen fairly frequently with sport, is scandal – either a team not conducting themselves well, behaviour from the past scratches through the surface, or an individual shows bad sportsmanship, but...it’s not all bad.
There have been some impressive examples of sporting starts strengthening their personal brand. Let’s take the recently finished Aus Open for example. Djokovic interacts with an awe-struck ball boy to help him stretch mid-game (check out the video on Yahoo! News HERE) and Tsonga stops play to personally escort a light-headed ball girl who has also been affected by the scorching Melbourne heat (watch it HERE!). What a way to build your brand! Whether it’s done consciously or not, there is such merit in making it happen.
What it reiterates to us here at dms CREATiVE is the importance of personal brand. Here are 3 super easy ways of improving your personal brand today!
- Change your LinkedIn picture to a professional headshot.
- Go to the effort of creating a summary for your LinkedIn profile today – it’s a simple way of conveying who you are and what you’re all about.
- Cull any not-so-glamourous photos of you on Facebook – although there are security settings, it’s important to just be sure!
- Richard Branson is a non-sport related individual who has perfected the art of building his brand. If you’ve got a spare 5 minutes, be sure to have a read of his thought provoking blog. Richard once said ‘too many companies want their brands to reflect some idealised perfected image of themselves, as a consequence, their brands acquire no texture, no character.’ In Richard’s message, we can learn something about personal brand - be true to who you are, develop your own brand and work to strengthen this brand in all that you do.
So how can you apply all of this to your everyday life, if you don’t happen to be a tennis sensation or billion dollar entrepreneur? Be aware, be conscious of your brand and how you’re presenting yourself and seek assistance from trained professionals if you need any further advice.
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