3 EASY WAYS TO IMPROVE YOUR PERSONAL BRAND!
It’s been a BIG start to the year in the sporting world, particularly with the Australian Open and the cricket.
What also tends to happen fairly frequently with sport, is scandal – either a team not conducting themselves well, behaviour from the past scratches through the surface, or an individual shows bad sportsmanship, but...it’s not all bad.
There have been some impressive examples of sporting starts strengthening their personal brand. Let’s take the recently finished Aus Open for example. Djokovic interacts with an awe-struck ball boy to help him stretch mid-game (check out the video on Yahoo! News HERE) and Tsonga stops play to personally escort a light-headed ball girl who has also been affected by the scorching Melbourne heat (watch it HERE!). What a way to build your brand! Whether it’s done consciously or not, there is such merit in making it happen.
What it reiterates to us here at dms CREATiVE is the importance of personal brand. Here are 3 super easy ways of improving your personal brand today!
- Change your LinkedIn picture to a professional headshot.
- Go to the effort of creating a summary for your LinkedIn profile today – it’s a simple way of conveying who you are and what you’re all about.
- Cull any not-so-glamourous photos of you on Facebook – although there are security settings, it’s important to just be sure!
- Richard Branson is a non-sport related individual who has perfected the art of building his brand. If you’ve got a spare 5 minutes, be sure to have a read of his thought provoking blog. Richard once said ‘too many companies want their brands to reflect some idealised perfected image of themselves, as a consequence, their brands acquire no texture, no character.’ In Richard’s message, we can learn something about personal brand - be true to who you are, develop your own brand and work to strengthen this brand in all that you do.
So how can you apply all of this to your everyday life, if you don’t happen to be a tennis sensation or billion dollar entrepreneur? Be aware, be conscious of your brand and how you’re presenting yourself and seek assistance from trained professionals if you need any further advice.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
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