TOP TIPS FOR TENDERS!
Ever wondered how organisations whether it be infrastructure, resource, mining or a corporate business choose the suppliers who carry out work?
These decisions are not made by just going with who pops up in Google first. There is an in-depth system and process involved so that businesses can be in the running to be selected for big contracts. Companies often put out tenders and look to businesses within the region in which the project is taking place, to use their skills and local knowledge to complete the project to perfection. You need to show that you mean business and your tender application stands out from the rest.
Included in the information compiled and given in a tender, is one important document called a Capability Statement.
Capability Statements (typically using bullet points and your business’s branding) include elements such as core competencies, past performances, differentiators, corporate data (size, revenue, available resource) and contact info.
Keep in mind three specific areas when working to refine your capability statement and tender documents:
DESIGN: your document may be one in hundreds of applications, so you need to stand out with visual, eye-catching and on-brand design.
CONTENT: the words you write in your documentation needs to perfectly reflect your service offerings, while speaking the language of the industry in which you’re applying.
WEBSITE: if your documentation has managed to grab the attention of the organisation, then chances are the next place they’ll visit is your website, and it’s imperative that it’s up to date, on brand and on message.
In addition to your Capability Statement there are normally lengthy and sometimes complex questions that need your answers, so the response you make needs to be given careful consideration. Absorb all of the information and then compile your answers, making sure you:
- Answer all questions clearly.
- Differentiate yourselves from your competitors.
- Demonstrate that you are a reliable, experienced and confident business that has the ability to deliver what is required.
With attention to detail in both design and content, as well as impeccable supporting marketing elements such as a strong website, you and your business may be a contender for the next big project to hit your region.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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