MARKETING TO-DO LIST.
If you ‘make hay while the sun shines’, what happens when the sun isn’t shining?
We get it. You’ve been busy. If you’ve found you suddenly have some unexpected downtime or things are a bit quiet, this might be the just the time you’ve been waiting for to get your ‘house’ in order and show your customers that you mean business.
REVIEW YOUR WEBSITE.
Are you proud to send potential customers to your website? Is it responsive to mobile? Does it reflect your market position? If you’ve answered no to any of these questions, then it might be time to look at rebuilding your current website. Like all software and technology, your website has an expiry date. A website audit is a great way of working out what needs to stay and what needs to go.
START THAT CORPORATE BROCHURE.
Are your corporate and product brochures up to date? Do you have something to accurately and succinctly summarises all of your business capabilities? Make the most of this unexpected downtime and think about how you can put your best foot forward.
STOP PUTTING OFF THAT BRAND REFRESH YOU’VE BEEN TALKING ABOUT FOR MONTHS.
Your logo really is the face of your business and your branding is a reflection of the quality of the goods and services you offer. If you’ve been thinking about giving your brand a makeover, give us a call for an obligation free (and contactless) consultation.
Make the most of this downtime and set yourself up for future success.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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START A CONVERSATION WITH dms CREATiVE!
If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.