4 QUESTIONS EVERY BUSINESS OWNER NEEDS TO ASK RIGHT NOW.
It’s very clear that the way we live is about to change and that these changes are here to stay for quite a while.
For all businesses continuing to trade, it is important to recognise that your consumer’s routines are in the process of changing and that they too will be forming new habits.
The old adage “You should work on your business, not just in your business” has never been more relevant – but what does that mean for your business from a marketing perspective? And, where do you even start?
Our recommendation is to bring it back to basics. Ask yourself these 4 questions:
1. What is it that you continue to offer your customers?
2. Why should they buy from you?
3. How will your customers access your products and services?
Thinking about social distancing, and contactless service delivery, is there something about the way you have traditionally provided your product and service that you have recently changed, or can you introduce something to make buying from you easier/more appealing? E.g. a contactless, home delivery/pickup service?
4. How will you let your customers know?
Is your current website messaging setting you up for success? Are you getting the most out of your social media?
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