4 QUESTIONS EVERY BUSINESS OWNER NEEDS TO ASK RIGHT NOW.
It’s very clear that the way we live is about to change and that these changes are here to stay for quite a while.
For all businesses continuing to trade, it is important to recognise that your consumer’s routines are in the process of changing and that they too will be forming new habits.
The old adage “You should work on your business, not just in your business” has never been more relevant – but what does that mean for your business from a marketing perspective? And, where do you even start?
Our recommendation is to bring it back to basics. Ask yourself these 4 questions:
1. What is it that you continue to offer your customers?
2. Why should they buy from you?
3. How will your customers access your products and services?
Thinking about social distancing, and contactless service delivery, is there something about the way you have traditionally provided your product and service that you have recently changed, or can you introduce something to make buying from you easier/more appealing? E.g. a contactless, home delivery/pickup service?
4. How will you let your customers know?
Is your current website messaging setting you up for success? Are you getting the most out of your social media?
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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