5 COMMON PITFALLS WHEN MEASURING MARKETING PERFORMANCE
Marketers today have access to more performance analytics data than ever before. It’s one thing though to have access to such a vast amount of data, and another to make sure you are using this data in the most effective way to drive business results.
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Take the time to read over this interesting article from MarketingProfs which outlines 5 common pitfalls when measuring marketing and advertising performance and how best to avoid them.
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