IS YOUR MARKETING TRANSLATING INTO SALES?
Have you put a marketing plan into place only to find that it doesn’t seem to be translating to where it is needed most – customer numbers, registrations or new clients?
Sometimes all that is needed is a slight redirection of strategy to get your business back on track, increasing customer numbers.
Sounds simple, right?
The options are endless when it comes to marketing strategies, the tricky part is working out the most effective moves for your business and how to action them to achieve the best return on investment.
Start by working out the areas where your current marketing strategy may be falling down. Ask yourself the following questions, making sure to answer them objectively from your customer’s perspective?
IS YOUR BRAND AN ADEQUATE REFLECTION OF YOUR OFFER?
Inconsistent branding breeds doubt. It is important to keep your branding consistent across all customer touchpoints including colours, logo and your brand voice.
DOES YOUR WEBSITE CREATE A POSITIVE FIRST IMPRESSION?
Your website is usually the first interaction a potential customer has with your business. This means that it is essential your website creates a positive first impression to demonstrate who you are and what you do.
ARE YOU CAPITALISING ON SOCIAL MEDIA?
Just like your website, social media pages can be extremely powerful when implemented properly. It’s important to have a clear content strategy and make sure you are using the right platforms to best reach your target audience.
DOES YOUR ADVERTISING CUT THROUGH THE CLUTTER?
Stand out advertising needs to be well designed and connect with the right people to achieve results. Be smart in the way you invest your available advertising budget and make every dollar work for you.
If you’re struggling to work out exactly where your business needs to focus or need help to put your new plan into place, the experienced team at dms CREATiVE can provide the right tools to help you boost your business.
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