IS YOUR MARKETING TRANSLATING INTO SALES?
Have you put a marketing plan into place only to find that it doesn’t seem to be translating to where it is needed most – customer numbers, registrations or new clients?
Sometimes all that is needed is a slight redirection of strategy to get your business back on track, increasing customer numbers.
Sounds simple, right?
The options are endless when it comes to marketing strategies, the tricky part is working out the most effective moves for your business and how to action them to achieve the best return on investment.
Start by working out the areas where your current marketing strategy may be falling down. Ask yourself the following questions, making sure to answer them objectively from your customer’s perspective?
IS YOUR BRAND AN ADEQUATE REFLECTION OF YOUR OFFER?
Inconsistent branding breeds doubt. It is important to keep your branding consistent across all customer touchpoints including colours, logo and your brand voice.
DOES YOUR WEBSITE CREATE A POSITIVE FIRST IMPRESSION?
Your website is usually the first interaction a potential customer has with your business. This means that it is essential your website creates a positive first impression to demonstrate who you are and what you do.
ARE YOU CAPITALISING ON SOCIAL MEDIA?
Just like your website, social media pages can be extremely powerful when implemented properly. It’s important to have a clear content strategy and make sure you are using the right platforms to best reach your target audience.
DOES YOUR ADVERTISING CUT THROUGH THE CLUTTER?
Stand out advertising needs to be well designed and connect with the right people to achieve results. Be smart in the way you invest your available advertising budget and make every dollar work for you.
If you’re struggling to work out exactly where your business needs to focus or need help to put your new plan into place, the experienced team at dms CREATiVE can provide the right tools to help you boost your business.
SEE SOMETHING YOU LOVE? SHARE IT!
>> VIEW OTHER POSTS
When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
AI is changing how customers search and choose businesses. Discover why your website might be invisible to AI—and how to stay seen and relevant.
START A CONVERSATION WITH dms CREATiVE!
If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.