WHICH BRANDS ARE THE MOST VALUABLE?
Based on three key components:
1. The financial performance of branded products and services.
2. The role the brand plays in influencing customer choice
3. The strength the brand has to command a premium price or secure earnings for the company.
Researchers have determined the top 10 most valuable global brands in 2017 - click here to find out which brands made the cut.
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In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
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