NEW YEAR'S RESOLUTION: REGAIN CONTROL OF HOW YOU CONNECT WITH YOUR CUSTOMERS.
The content marketing game continues to change and develop at such a rapid pace – it’s almost impossible to keep up (even for the professionals!).
Take Facebook and Instagram for instance, their algorithms are continually evolving. You will have no doubt heard about all the latest changes to the Facebook news feed sending everyone into a spin.
Mark Zuckerberg’s latest changes are set to hurt business pages in a big way. Although you may have a healthy number of Facebook followers, fans and customers will now see much less content from businesses, brands and the media in their news feed.
As for Google, it seems like there’s a change to the Google search algorithm every second day, resulting in your previously high-ranking website no longer getting the traffic it used to.
It’s risky business relying heavily on platforms you have no control over like Facebook and Google. Everything can change at the drop of a hat, having a massive impact on your business.
Now we’re not saying you shouldn’t use social media or worry about search engine optimization. What we are saying is that it is becoming more and more important to focus on increasing your use of marketing platforms that allow you to influence how and when you connect with your customers.
WANT TO REGAIN CONTROL IN 2018?
Your email database is something you have far greater control over. Building a strong database and email marketing strategy is definitely not a new concept but it’s effectiveness and sales potential is often overlooked.
It’s not just about winning new customers, but re-connecting with those existing customers you already have a relationship with. Remember the old rule - it’s easier and cheaper to sell to your existing customers than going out and trying to get new ones. Of course, new customers are still important, but existing ones should not be forgotten.
There have been big developments in the email marketing world over the past few years resulting in many of the advanced email and database marketing tactics previously adopted exclusively by large companies, becoming readily available for small businesses.
Affordable, user-friendly platforms such as MailChimp and Vision 6 have made it much easier to access highly effective tools such as automated campaigns, personalised emails, abandoned cart notifications, high-conversion landing pages, promo codes and pop-up forms, significantly increasing return on investment and the ability for small and medium sized businesses to compete against the big guys.
And the best part is, we can expect to see even more advancements for email marketing in 2018, leading to even higher sales potential.
GET THE MOST OUT OF YOUR EMAIL MARKETING EFFORTS.
The experienced team at dms CREATiVE can help you every step along your email marketing journey.
From developing a comprehensive email marketing strategy and creating engaging content that speaks to your target audience, to designing high-converting email templates and landing pages, as well as implementing automation and advanced functionality - we can give you as little or as much help as you need.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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