HOW TO TACKLE DECLINING ORGANIC REACH ON FACEBOOK.
You will have no doubt noticed your organic post reach on Facebook has recently taken a nose dive.
Earlier this year, Facebook announced a return to its roots. In the words of Facebook’s Head of News Feed Adam Mosseri, Facebook has begun to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.”
So, what does this mean for business pages? Content posted by friends and family and those you are frequently engaging with, is being prioritised over content from businesses, brands and the media in news feeds. Resulting in declining reach for your organic page posts.
It’s not all doom and gloom for business pages though. There are a number of actions you can take to deal with the declining organic page reach - read on for our top 7 tips...
1. GIVE YOUR FOLLOWERS A GENTLE NUDGE TO REMIND THEM TO ENGAGE WITH YOUR POSTS TO KEEP SEEING MORE.
Did you know followers can also update their settings on your page to opt into see your posts first in their news feed?
2. IF YOU ARE NOT ALREADY USING VIDEO, START NOW.
Video content has been proven to increase engagement on social media and even more so for Facebook Live broadcasts.
3. FIND OUT WHAT WORKS.
Experiment with what works best for your target audience and put more energy into the content that matters.
4. LESS IS MORE.
Start shifting your social media content strategy to focus on quality over quantity.
5. BE TARGETED.
No longer can you afford to be trying to reach every user with every post. Are you using Facebook’s Audience Optimization Tools available for organic posts? By targeting your posts to relevant users, this is likely to increase your engagement rate and as a result, signal to Facebook that users are interested in your content.
6. THINK OF FACEBOOK LIKE YOU WOULD ANY OTHER FORM OF PAID MEDIA.
If you are doing paid advertising, adopt a strategic approach to your ad content and targeting. Invest in copywriting and professional design, just as you would for a press ad or a TV commercial.
7. AND LASTLY, REGAIN CONTROL OF HOW YOU CONNECT WITH YOUR CUSTOMERS.
It’s risky business relying heavily on platforms you have no control over, like Facebook. As we’ve experienced, everything can change at the drop of a hat having a massive impact on your business. Focus on those assets you have far greater control over, such as your email database and website. Interested in regaining control? Click here to read more.
Need a little help to adjust your brand’s social media strategy to tackle the decline in organic reach?
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