HOW TO TACKLE DECLINING ORGANIC REACH ON FACEBOOK.
You will have no doubt noticed your organic post reach on Facebook has recently taken a nose dive.
Earlier this year, Facebook announced a return to its roots. In the words of Facebook’s Head of News Feed Adam Mosseri, Facebook has begun to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.”
So, what does this mean for business pages? Content posted by friends and family and those you are frequently engaging with, is being prioritised over content from businesses, brands and the media in news feeds. Resulting in declining reach for your organic page posts.
It’s not all doom and gloom for business pages though. There are a number of actions you can take to deal with the declining organic page reach - read on for our top 7 tips...
1. GIVE YOUR FOLLOWERS A GENTLE NUDGE TO REMIND THEM TO ENGAGE WITH YOUR POSTS TO KEEP SEEING MORE.
Did you know followers can also update their settings on your page to opt into see your posts first in their news feed?
2. IF YOU ARE NOT ALREADY USING VIDEO, START NOW.
Video content has been proven to increase engagement on social media and even more so for Facebook Live broadcasts.
3. FIND OUT WHAT WORKS.
Experiment with what works best for your target audience and put more energy into the content that matters.
4. LESS IS MORE.
Start shifting your social media content strategy to focus on quality over quantity.
5. BE TARGETED.
No longer can you afford to be trying to reach every user with every post. Are you using Facebook’s Audience Optimization Tools available for organic posts? By targeting your posts to relevant users, this is likely to increase your engagement rate and as a result, signal to Facebook that users are interested in your content.
6. THINK OF FACEBOOK LIKE YOU WOULD ANY OTHER FORM OF PAID MEDIA.
If you are doing paid advertising, adopt a strategic approach to your ad content and targeting. Invest in copywriting and professional design, just as you would for a press ad or a TV commercial.
7. AND LASTLY, REGAIN CONTROL OF HOW YOU CONNECT WITH YOUR CUSTOMERS.
It’s risky business relying heavily on platforms you have no control over, like Facebook. As we’ve experienced, everything can change at the drop of a hat having a massive impact on your business. Focus on those assets you have far greater control over, such as your email database and website. Interested in regaining control? Click here to read more.
Need a little help to adjust your brand’s social media strategy to tackle the decline in organic reach?
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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