FRANCHISEE SUCCESS
It is so exciting to see one of our client’s branding collateral used to its full potential and we had that pleasure last month when Elizabeth Gillam, Australia’s leading franchisee mentor and the founder of Franchisee Success, launched her new book, Upsize Your Profit, in Sydney. It was a branding bonanza, with her pull up banners, table wrap and media wall all on display, along with copies of her new book, which we helped design, too! Check out some of the pictures from the expo below.
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In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
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