dms CREATiVE TAKES HOME PRESTIGIOUS PRINT AWARD!
At dms CREATiVE we’ve always been really proud of the work we do but it’s really nice when that work is recognised on a national level. The 33rd Media Super National Print Awards celebrates excellence in the print packaging and visual communication industries in Australia and we’re thrilled to be recognised as a part of the top performers at the Awards!
Across a total of 32 categories and sub-categories, awards were judged on craftsmanship and print quality. We were awarded Silver for our Corporate Profile – a piece of marketing collateral detailing our services offered in a beautifully crafted and printed brochure (if we do say so ourselves!).
This same brochure received bronze in the Queensland Printing Industries Craftsmanship Awards (PICA) earlier in the year. Creative design and impeccable printing combine for a great result and one of which we’re really proud.
It’s an exciting time to be in the industry and awards like this reiterate the power of print and the place and importance of beautiful, functional and digestible design. It is an award celebrating not only professional achievements but the dedication, creativity, energy and inspiration which lies behind these outstanding results.
What it also says to us is print is certainly not dead – there is some incredible work being produced right across the country reinforcing the skill and importance of this part of our creative industry. And that makes us excited!
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
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