dms CREATiVE CELEBRATES 30 YEARS
This year dms CREATiVE celebrates 30 years since the original formation of the business as Downs Media Services.
Downs Media Services was established in 1983 as a publishing and editorial business and over time has grown to specialise in graphic design and marketing.
Current owners Mark & Kym Ebenestelli took over Downs Media Services in 2006 and in 2008 also purchased The ASF Group, another long-standing Toowoomba Agency. This merger allowed the addition of services including copywriting and media planning & placement.
By 2009, the primary focus of Downs Media Services was graphic design and marketing solutions and a name change was needed to more accurately reflect this. In 2010, dms CREATiVE was formed and continues to be one of the leading advertising agencies and creative design studios in Toowoomba.
With a staff of 7, including both owners actively working in the business, dms CREATiVE has stayed relevant over the last 30 years by evolving its product offering and areas of speciality, from editorial and publishing services in the 1980’s to now offering the whole spectrum of marketing services including strategy, design, social media and advertising solutions.
“We provide more than just a design service, we take the time to understand your business and develop a strategy to ensure your investment in marketing and design services will maximise every opportunity to grow your business. We are about providing the right tools to help businesses attract more customers and sell more product” said Mark Ebenestelli.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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