5 REASONS WHY YOU SHOULD BE INVESTING IN LANDING PAGES
So you’ve heard all this talk about “landing pages” but aren’t entirely sure what all the fuss is about. Well first things first, let us explain what exactly is a landing page.
The concept of a landing page is really quite simple - a standalone web page that people “land on” after being directed from a digital ad, social media, or an email campaign. It’s best to remember that the key objective of a landing page is to lead people to take a specific action.
Despite a landing page being standalone and only accessible through a link provided in an advertisement or marketing campaign, they can be one of the most powerful parts of your website.
Intrigued?
Read on for our top 5 reasons why you should be investing in a landing page for your next marketing campaign.
1. DRIVE CONVERSIONS
Landing pages are designed to fulfil a clear goal and drive an immediate call-to-action. This could be to get customers to sign up to a newsletter, book a ticket, register for a webinar, download a catalogue or an e-book, purchase a product, whatever you desire.
The strategic design of the landing page ensures the eye is drawn to the all-important call to action and keeps the reader focused on the conversion. On an effective landing page, the visitor will be immediately clear on what action they are expected to take.
2. GIVE THEM WHAT THEY WANT
Isn’t it frustrating when you click on a link and then land on a web page that doesn’t provide you with the information you were promised, or you have to go searching for the answer amongst a whole page of other irrelevant details.
By creating a landing page that directly addresses a specific need, rather than linking to a generic home page, you can provide the customer just what they are looking for without any other distractions. The best landing pages are short, sweet and direct.
3. REDUCE BOUNCE RATE
Landing pages not only convert leads quickly, but can also significantly reduce your website bounce rates. Great landing pages give the customer what they want (and expect) quickly and concisely and limit the number of decisions they can make, leading them to take the desired action.
4. OPTIMIZED CONTENT
Effective landing page content is strategically optimized keeping its eye on the goal of conversions as well as taking search engine optimization into account. This ensures you are not only driving paid traffic to the landing page but also taking advantage of free search traffic (which is particularly relevant for campaigns which offer an ongoing benefit for the audience).
5. MEASURABLE
Landing pages are designed to only receive traffic from your specific advertisement or campaign meaning their conversion rate can be easily measured. If you want to get tricky, landing pages can also be segmented by traffic source by directing traffic from different channels to separate landing pages to see which channel performs the best.
Want to get started on using landing pages effectively to drive conversions for your business?
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You’ve built a successful business. But is your brand doing the same heavy lifting?
This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
This brand new brand was the result of a focused collaboration with dms CREATiVE, aimed at reshaping the existing brand identity to better align with Verax's ambitious goals.
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