5 REASONS WHY YOU SHOULD BE INVESTING IN LANDING PAGES
So you’ve heard all this talk about “landing pages” but aren’t entirely sure what all the fuss is about. Well first things first, let us explain what exactly is a landing page.
The concept of a landing page is really quite simple - a standalone web page that people “land on” after being directed from a digital ad, social media, or an email campaign. It’s best to remember that the key objective of a landing page is to lead people to take a specific action.
Despite a landing page being standalone and only accessible through a link provided in an advertisement or marketing campaign, they can be one of the most powerful parts of your website.
Intrigued?
Read on for our top 5 reasons why you should be investing in a landing page for your next marketing campaign.
1. DRIVE CONVERSIONS
Landing pages are designed to fulfil a clear goal and drive an immediate call-to-action. This could be to get customers to sign up to a newsletter, book a ticket, register for a webinar, download a catalogue or an e-book, purchase a product, whatever you desire.
The strategic design of the landing page ensures the eye is drawn to the all-important call to action and keeps the reader focused on the conversion. On an effective landing page, the visitor will be immediately clear on what action they are expected to take.
2. GIVE THEM WHAT THEY WANT
Isn’t it frustrating when you click on a link and then land on a web page that doesn’t provide you with the information you were promised, or you have to go searching for the answer amongst a whole page of other irrelevant details.
By creating a landing page that directly addresses a specific need, rather than linking to a generic home page, you can provide the customer just what they are looking for without any other distractions. The best landing pages are short, sweet and direct.
3. REDUCE BOUNCE RATE
Landing pages not only convert leads quickly, but can also significantly reduce your website bounce rates. Great landing pages give the customer what they want (and expect) quickly and concisely and limit the number of decisions they can make, leading them to take the desired action.
4. OPTIMIZED CONTENT
Effective landing page content is strategically optimized keeping its eye on the goal of conversions as well as taking search engine optimization into account. This ensures you are not only driving paid traffic to the landing page but also taking advantage of free search traffic (which is particularly relevant for campaigns which offer an ongoing benefit for the audience).
5. MEASURABLE
Landing pages are designed to only receive traffic from your specific advertisement or campaign meaning their conversion rate can be easily measured. If you want to get tricky, landing pages can also be segmented by traffic source by directing traffic from different channels to separate landing pages to see which channel performs the best.
Want to get started on using landing pages effectively to drive conversions for your business?
SEE SOMETHING YOU LOVE? SHARE IT!
>> VIEW OTHER POSTS
When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
AI is changing how customers search and choose businesses. Discover why your website might be invisible to AI—and how to stay seen and relevant.
START A CONVERSATION WITH dms CREATiVE!
If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.