4 TIPS TO HELP YOU REVIEW YOUR WEBSITE!
In challenging times that encourage social distancing and staying home, your website is going to be the first interaction a potential customer has with you.
Your clients are stuck at home, spending more and more time online, is your website equipped to give your clients an accurate impression of your business? Let’s see!
We’ve created 4 easy tips that you can use to critically review your website.
TIP 1: NAVIGATION. PRETEND YOU’RE A NEW USER.
Is your website easy to navigate? Pretend like you’ve never been on your website before. Is it easy to use? Can you find what you need easily?
TIP 2: VISUALS. YOU EAT WITH YOUR EYES!
Although your customers won’t be eating your website… they will be consuming and understanding your products and services by the way they are visually displayed online. Is this bringing to mind that blurry photo on your website, maybe that bad image gallery or maybe the lack of visual communication on your website.
TIP 3: PURPOSEFUL CONTENT.
Is the content on your website intentional? Purposeful? Go a step further back, does your website accurately reflect your current products and services?
TIP 4: RESPONSIVENESS.
Is your website responsive across mobile, tablet and desktop? Your website should be responsive across all platforms to help ensure you can effectively capture and communicate to your website visitors.
And lastly, imagine this, a new client walks into your store, you’re dressed in a suit but the shirt is untucked, your shoes are not polished, you forgot to comb your hair, or brush your teeth! You give the client some random corny welcome message that makes them feel a little confused. Surprisingly, the client stays and asks you some questions about your service, you start telling them about the old services you used to offer and then proceed to show them some old brochures. The client storms out of your store, never to be seen again. Don’t let this be the kind of experience your customer has with your business online. Give your potential clients an accurate, excellent experience online, set your business up for a win.
HOW DO YOU FEEL ABOUT YOUR WEBSITE AFTER YOUR REVIEW?
SEE SOMETHING YOU LOVE? SHARE IT!
>> VIEW OTHER POSTS
When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
AI is changing how customers search and choose businesses. Discover why your website might be invisible to AI—and how to stay seen and relevant.
START A CONVERSATION WITH dms CREATiVE!
If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.