WHY OUTSOURCE TO A MARKETING AND CREATIVE AGENCY?
The decision whether to outsource your marketing, communications and creative design to an external agency versus building an in-house team is a challenge often faced by businesses of all sizes.
It’s a common situation. You’re advised to cut costs and your first thought is, if I put on one staff member to manage our marketing and communications, we’ll save on agency fees. Sounds like a simple solution, right?
But does it really save you time and money in the end and do you get the most value from your marketing spend?
In-house vs. outsource.
Here’s our top 10 benefits of outsourcing your marketing.
1. CALL ON A TEAM OF SPECIALISTS
Outsourcing your marketing to a specialist agency provides access to a team of highly skilled marketers, copywriters, designers and media buyers who have a diverse background and a range of expertise and experience.
You don’t just have one person driving every aspect of your marketing strategy and implementation. You are partnering with a dedicated team who are continuously exposed to a vast array of different sectors and clients.
2. CONTROL YOUR EXPENSES (AND YOUR SANITY!)
Support your inhouse team without the commitment and expense that comes with an in-house staff member or marketing team.
There’s the hassle of HR issues, the cost of holidays and sick days, staff training and development, and not to mention the expense and stress of recruitment and staff turnover. None of which you have to worry about when outsourcing.
3. ALONE WE CAN DO SO LITTLE
Unless you find the ultimate marketing and communications guru (usually coming at a very hefty price tag), then your one in-house marketing person has just grown to a team of at least three to deliver the skills and capacity actually needed to drive the results you need.
4. THE FLEXIBILITY TO SCALE
You get the flexibility of a team that can be scaled up and down as you need, without the commitment that comes with hiring a staff member. By partnering with a marketing agency, you can actually control your marketing spend more effectively to suit your internal budgeting and resource needs.
5. STAY AHEAD OF THE GAME
Marketing and creative agencies are a focused team that does just that, every day for a huge range of clients. Because of this, agency staff stay on top of the latest marketing trends and are across what is happening in a whole host of industries, meaning you end up with a higher level of strategic insight and creativity.
6. ACHIEVE MORE IN LESS TIME
The hourly rate charged by an agency may appear to be higher than the hourly rate of a staff member however, businesses find time and time again that the efficiencies that can be achieved by an agency just cannot be replicated in-house.
It’s easy for in-house teams to get pushed and pulled in different directions. They get caught up with internal politics and projects and bogged down on administration tasks, significantly reducing the amount of the time they have to focus on actually marketing the business.
7. A FRESH WAY OF THINKING
Bringing in an external agency provides an outside perspective on your marketing and communications, offering a fresh take on an existing challenge. It’s easy for in-house staff members to become too close to the problem, losing sight of the big picture.
Marketers in an agency deal with similar challenges across a wide variety of businesses on a daily basis, building a wealth of experience and knowledge in unravelling the underlying issues and developing practical solutions.
8. KEEP UP TO DATE WITH THE LATEST
The game is constantly changing, particularly in the fast-moving digital marketing environment. It’s exhausting keeping abreast of all the latest, from trends in strategic marketing, graphic design, and advertising through to digital marketing, search engine optimisation and social media marketing.
One person generally can’t keep up with it all and if they can, we certainly want their super powers! Agencies invest a lot of time and money in continual training and professional development just to stay up to date with the ever-evolving world of marketing.
9. DRIVE EFFICIENCY & EFFECTIVENESS
Often businesses have their existing staff members take on the marketing role in addition to their usual responsibilities, resulting in staff becoming so busy trying to achieve so many different outcomes that all their efforts end up lacking focus.
Supporting your in-house team by partnering with a marketing agency means your existing staff become more efficient and your marketing more effective.
10. MIX IT UP
The diversity of an agency team puts more options on the table, giving you access to marketing channels and opportunities that you may not have considered or even thought possible. Plus, there’s the benefit of economies of scale often achieved by an agency on printing, media buying, technologies and so on.
dms CREATiVE is a Toowoomba-based strategic marketing agency and creative design studio dedicated to ensuring your investment in marketing maximises every opportunity to grow your business. Our highly experienced team of marketing and creative professionals can partner with your business to provide the right knowledge and tools to help you attract more customers and sell more product.
We believe that our job is to make your job easier. The dms CREATiVE team can be as hands on as you need us to be, taking care of your marketing, advertising and visual communication - giving you the time to do what you do best.
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