WHY OUTSOURCE TO A MARKETING AND CREATIVE AGENCY?
The decision whether to outsource your marketing, communications and creative design to an external agency versus building an in-house team is a challenge often faced by businesses of all sizes.
It’s a common situation. You’re advised to cut costs and your first thought is, if I put on one staff member to manage our marketing and communications, we’ll save on agency fees. Sounds like a simple solution, right?
But does it really save you time and money in the end and do you get the most value from your marketing spend?
In-house vs. outsource.
Here’s our top 10 benefits of outsourcing your marketing.
1. CALL ON A TEAM OF SPECIALISTS
Outsourcing your marketing to a specialist agency provides access to a team of highly skilled marketers, copywriters, designers and media buyers who have a diverse background and a range of expertise and experience.
You don’t just have one person driving every aspect of your marketing strategy and implementation. You are partnering with a dedicated team who are continuously exposed to a vast array of different sectors and clients.
2. CONTROL YOUR EXPENSES (AND YOUR SANITY!)
Support your inhouse team without the commitment and expense that comes with an in-house staff member or marketing team.
There’s the hassle of HR issues, the cost of holidays and sick days, staff training and development, and not to mention the expense and stress of recruitment and staff turnover. None of which you have to worry about when outsourcing.
3. ALONE WE CAN DO SO LITTLE
Unless you find the ultimate marketing and communications guru (usually coming at a very hefty price tag), then your one in-house marketing person has just grown to a team of at least three to deliver the skills and capacity actually needed to drive the results you need.
4. THE FLEXIBILITY TO SCALE
You get the flexibility of a team that can be scaled up and down as you need, without the commitment that comes with hiring a staff member. By partnering with a marketing agency, you can actually control your marketing spend more effectively to suit your internal budgeting and resource needs.
5. STAY AHEAD OF THE GAME
Marketing and creative agencies are a focused team that does just that, every day for a huge range of clients. Because of this, agency staff stay on top of the latest marketing trends and are across what is happening in a whole host of industries, meaning you end up with a higher level of strategic insight and creativity.
6. ACHIEVE MORE IN LESS TIME
The hourly rate charged by an agency may appear to be higher than the hourly rate of a staff member however, businesses find time and time again that the efficiencies that can be achieved by an agency just cannot be replicated in-house.
It’s easy for in-house teams to get pushed and pulled in different directions. They get caught up with internal politics and projects and bogged down on administration tasks, significantly reducing the amount of the time they have to focus on actually marketing the business.
7. A FRESH WAY OF THINKING
Bringing in an external agency provides an outside perspective on your marketing and communications, offering a fresh take on an existing challenge. It’s easy for in-house staff members to become too close to the problem, losing sight of the big picture.
Marketers in an agency deal with similar challenges across a wide variety of businesses on a daily basis, building a wealth of experience and knowledge in unravelling the underlying issues and developing practical solutions.
8. KEEP UP TO DATE WITH THE LATEST
The game is constantly changing, particularly in the fast-moving digital marketing environment. It’s exhausting keeping abreast of all the latest, from trends in strategic marketing, graphic design, and advertising through to digital marketing, search engine optimisation and social media marketing.
One person generally can’t keep up with it all and if they can, we certainly want their super powers! Agencies invest a lot of time and money in continual training and professional development just to stay up to date with the ever-evolving world of marketing.
9. DRIVE EFFICIENCY & EFFECTIVENESS
Often businesses have their existing staff members take on the marketing role in addition to their usual responsibilities, resulting in staff becoming so busy trying to achieve so many different outcomes that all their efforts end up lacking focus.
Supporting your in-house team by partnering with a marketing agency means your existing staff become more efficient and your marketing more effective.
10. MIX IT UP
The diversity of an agency team puts more options on the table, giving you access to marketing channels and opportunities that you may not have considered or even thought possible. Plus, there’s the benefit of economies of scale often achieved by an agency on printing, media buying, technologies and so on.
dms CREATiVE is a Toowoomba-based strategic marketing agency and creative design studio dedicated to ensuring your investment in marketing maximises every opportunity to grow your business. Our highly experienced team of marketing and creative professionals can partner with your business to provide the right knowledge and tools to help you attract more customers and sell more product.
We believe that our job is to make your job easier. The dms CREATiVE team can be as hands on as you need us to be, taking care of your marketing, advertising and visual communication - giving you the time to do what you do best.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
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