VIDEO IS THE FUTURE OF CONTENT MARKETING
If you’re not already investing in video marketing for your business, here’s our top 4 reasons why you should start now.
1. MAKE YOUR BRAND MEMORABLE
It has been well-established that video content is highly memorable in comparison to text-based content. According to HubSpot, 80% of customers remember a video they’ve watched in the last month. Promote strong brand recall and stand out from your competitors by creating engaging videos to share through your social media networks, email communications, and feature on your website.
2. INCREASE CONTENT SHAREABILITY
Video content increases engagement rates and results in a higher share rate on social media than regular text-based posts. Without embracing a video content strategy, you are missing out on the opportunity to reach potential customers. Including videos in your email campaigns has also been found to significantly increase click-through-rates and conversions.
3. EFFECTIVELY COMMUNICATE YOUR BRAND MESSAGE
Video content can be extremely successful in conveying who you are and what you do, letting your brand personality truly shine. Video content allows consumers to interact with your brand, ignites emotional connections, and builds a sense of trust with your audience. Video content is not only an effective way to communicate to your external stakeholders, but can also be a great way to engage with internal staff in larger organisations.
4. SEARCH ENGINES LOVE VIDEOS
It doesn’t matter whether you are viewing a video on a desktop computer or a mobile phone, video content performs well, significantly expanding your content reach and search engine optimisation (SEO). Embedding videos on your website increases the time spent by visitors on your site, ultimately improving your search engine ranking.
WANT TO START TAKING ADVANTAGE OF VIDEO MARKETING FOR YOUR BUSINESS?
We can work with you to create engaging video content that reaches the right audience with the right message. Contact the team at dms CREATiVE to discuss creating a video for your business.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
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