STARTING A BUSINESS? PART 5 - COMMUNICATE THROUGH ADVERTISING!

We’re nearing the end of our ‘So you’re starting a business?’ series but for you, your business is just beginning – by now you would have gone through the process of logos, branding, website and marketing. Now we enter the world of advertising!

Stand out advertising needs to be well designed, connect with the right people and cut through the clutter. It’s about connecting with customers – being smart in the way you invest your available budget and making every dollar work for you.

Another great way to capture people’s attention and get them excited and talking about your business is by using printed materials like brochures and catalogues in combination with social media and traditional mass media platforms.

Henry Ford, the man behind the car brand Ford, once said “A man who stops advertising to save money, is the man who stops his clock to save time.” Advertising is a platform that cannot be neglected and lucky for us, there are ways to advertise that suits a range of budgets.

To ensure your advertising fund is leveraged as much as possible and the budget you are spending is worthwhile, it is important to invest in the design of your advertising.

It’s best to develop a customised promotional campaign utilising combinations of social media, newspaper, magazine, radio and television advertising to drive suspense and engagement and ensure customers are filing through the door once you’re open for business.

Professional designers and copywriters can help you accurately and succinctly communicate your core message and brand and ensure you stand head and shoulders above the crowd.

It’s important to sit down, plan and be realistic about your budget and where you want to spend, on what and when.