STARTING A BUSINESS? PART 5 - COMMUNICATE THROUGH ADVERTISING!
STARTING A BUSINESS? PART 5 - COMMUNICATE THROUGH ADVERTISING!
We’re nearing the end of our ‘So you’re starting a business?’ series but for you, your business is just beginning – by now you would have gone through the process of logos, branding, website and marketing. Now we enter the world of advertising!
Stand out advertising needs to be well designed, connect with the right people and cut through the clutter. It’s about connecting with customers – being smart in the way you invest your available budget and making every dollar work for you.
Another great way to capture people’s attention and get them excited and talking about your business is by using printed materials like brochures and catalogues in combination with social media and traditional mass media platforms.
Henry Ford, the man behind the car brand Ford, once said “A man who stops advertising to save money, is the man who stops his clock to save time.” Advertising is a platform that cannot be neglected and lucky for us, there are ways to advertise that suits a range of budgets.
To ensure your advertising fund is leveraged as much as possible and the budget you are spending is worthwhile, it is important to invest in the design of your advertising.
It’s best to develop a customised promotional campaign utilising combinations of social media, newspaper, magazine, radio and television advertising to drive suspense and engagement and ensure customers are filing through the door once you’re open for business.
Professional designers and copywriters can help you accurately and succinctly communicate your core message and brand and ensure you stand head and shoulders above the crowd.
It’s important to sit down, plan and be realistic about your budget and where you want to spend, on what and when.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
AI is changing how customers search and choose businesses. Discover why your website might be invisible to AI—and how to stay seen and relevant.
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