STARTING A BUSINESS? PART 5 - COMMUNICATE THROUGH ADVERTISING!
STARTING A BUSINESS? PART 5 - COMMUNICATE THROUGH ADVERTISING!
We’re nearing the end of our ‘So you’re starting a business?’ series but for you, your business is just beginning – by now you would have gone through the process of logos, branding, website and marketing. Now we enter the world of advertising!
Stand out advertising needs to be well designed, connect with the right people and cut through the clutter. It’s about connecting with customers – being smart in the way you invest your available budget and making every dollar work for you.
Another great way to capture people’s attention and get them excited and talking about your business is by using printed materials like brochures and catalogues in combination with social media and traditional mass media platforms.
Henry Ford, the man behind the car brand Ford, once said “A man who stops advertising to save money, is the man who stops his clock to save time.” Advertising is a platform that cannot be neglected and lucky for us, there are ways to advertise that suits a range of budgets.
To ensure your advertising fund is leveraged as much as possible and the budget you are spending is worthwhile, it is important to invest in the design of your advertising.
It’s best to develop a customised promotional campaign utilising combinations of social media, newspaper, magazine, radio and television advertising to drive suspense and engagement and ensure customers are filing through the door once you’re open for business.
Professional designers and copywriters can help you accurately and succinctly communicate your core message and brand and ensure you stand head and shoulders above the crowd.
It’s important to sit down, plan and be realistic about your budget and where you want to spend, on what and when.
SEE SOMETHING YOU LOVE? SHARE IT!
>> VIEW OTHER POSTS
AI is changing how customers search and choose businesses. Discover why your website might be invisible to AI—and how to stay seen and relevant.
You’ve built a successful business. But is your brand doing the same heavy lifting?
This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
START A CONVERSATION WITH dms CREATiVE!
If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.