PROJECT IN FOCUS: RIVERBEND PORK GROUP
At dms CREATiVE we work with clients across all sorts of industries. We have most recently had the pleasure of creating a new brand for a group of independent farming families working together to produce high quality pork for local and export markets.
The team at Riverbend Pork Group contacted us to develop a unique brand and range of marketing materials that represented their product, personality, and brand positioning.
Here’s what we did…
OUR SOLUTION
We started by really getting to know what the Riverbend Pork Group brand stood for and how they wanted to be perceived in the market. We ran a comprehensive MARKETING STRATEGY SESSION for the group to gain a full understanding of the market and used brand archetyping to define the desired brand personality.
Once we had a clear understanding of the brand direction, we got to work on creating a distinctive LOGO for the group.
Clean, straight typefaces were chosen for their versatility and timeless feel, with the graphic device taking inspiration from one of the Riverbend Pork Group farms, aptly named Riverbend.
The combination of earthy toned down hues formed a subtle colour palette that would come to life in the roll-out of collateral and reinforce the message of a professional group with a strong focus on sustainability and best practice.
Whilst creating this gorgeous brand, we also kept in mind the potential export opportunities, ensuring the new brand would ‘talk’ to local customers in the sought-after export markets.
Following on from the logo and roll-out to various STATIONERY items such as business card, email signature and letterhead, we then commenced creating a brochure and website for the new brand.
INTERVIEWS were carried out to ensure the copy written truly reflected the key messages and brand personality of the Riverbend Pork Group and their farming families. It was important the language remained consistent across all platforms to cement strong brand positioning and develop the story of Riverbend Pork Group.
Once the copy was compiled, a sophisticated corporate BROCHURE was created aimed at giving the customer an overview of the product and directing them to visit the website for further information.
The WEBSITE was created to tie in seamlessly with the rest of the marketing materials, continuing the story of Riverbend Pork Group and their quality pork products.
THE RESULT
A premium brand that projects the uniqueness and genuine nature of this family farming group, all while conveying the professionalism and dedication to the latest sustainable and safe farming practices that Riverbend Pork Group is built on.
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