ONLINE MARKETING LESSONS WE CAN LEARN FROM THE ROYAL FAMILY
We have more to thank the Queen for than a long weekend once a year – the head of the British monarchy can teach us a thing or two about online marketing too!
Here’s five lessons you can learn from the royal family’s very sleek online marketing team.
BE LIKEABLE TO CREATE CONNECTION
We all like people who are approachable, friendly and have a sense of humour … why should your business be any different? Having a presence on social media makes people feel like they have a connection with celebrities and brands, including the royal family, making them approachable. The royal family (or rather, their social media team) demonstrates friendliness by engaging with followers through responding to some select comments and questions, sharing others’ posts and retweeting. You can show a healthy sense of humour with some tasteful banter – along the lines of the Queen’s appearance in a video with Prince Harry, responding to a friendly jibe from President Obama about the Invictus Games.
PUT SOME GUIDELINES IN PLACE
Once something goes online it is pretty much there forever – a scary thought! Especially when you have loose cannons like Prince Harry hanging around. Putting some social media guidelines in place can help to prevent improper posts and inappropriate comments from tarnishing your brand.
KEEP THE CONVERSATION FLOWING
Social media accounts thrive when they offer a consistent stream of authentic posts with a personal touch. Think about what your brand represents and reflect this online. For example, the Queen’s social media posts have recently included photos of a pile of cards she received for her 90th birthday and videos of Prince Charles as a child.
KNOW WHICH PLATFORMS TO USE
Before you begin to post relevant, engaging and sharable content, you need to know which social media platforms your target audiences are using. Then you need to keep up with the ever-changing social media landscape! The Queen has stayed on trend, with the royal family opening a YouTube account in 2007, and a Flickr account in 2010. However, it is important to exercise common sense. We can safely say the royals haven’t joined Tinder … officially anyway!
UPDATE YOUR WEBSITE REGULARLY
A functional, user friendly website with mobile compatibility, video capability and effective search tool is vital in today’s digital world, where the overwhelming number of consumers research products and services online before considering purchase. The royals understand this and ensure their official website is informative, up-to-date and – most importantly – easy to use.
Source: Realbusiness.co.uk
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
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