ONLINE MARKETING LESSONS WE CAN LEARN FROM THE ROYAL FAMILY
We have more to thank the Queen for than a long weekend once a year – the head of the British monarchy can teach us a thing or two about online marketing too!
Here’s five lessons you can learn from the royal family’s very sleek online marketing team.
BE LIKEABLE TO CREATE CONNECTION
We all like people who are approachable, friendly and have a sense of humour … why should your business be any different? Having a presence on social media makes people feel like they have a connection with celebrities and brands, including the royal family, making them approachable. The royal family (or rather, their social media team) demonstrates friendliness by engaging with followers through responding to some select comments and questions, sharing others’ posts and retweeting. You can show a healthy sense of humour with some tasteful banter – along the lines of the Queen’s appearance in a video with Prince Harry, responding to a friendly jibe from President Obama about the Invictus Games.
PUT SOME GUIDELINES IN PLACE
Once something goes online it is pretty much there forever – a scary thought! Especially when you have loose cannons like Prince Harry hanging around. Putting some social media guidelines in place can help to prevent improper posts and inappropriate comments from tarnishing your brand.
KEEP THE CONVERSATION FLOWING
Social media accounts thrive when they offer a consistent stream of authentic posts with a personal touch. Think about what your brand represents and reflect this online. For example, the Queen’s social media posts have recently included photos of a pile of cards she received for her 90th birthday and videos of Prince Charles as a child.
KNOW WHICH PLATFORMS TO USE
Before you begin to post relevant, engaging and sharable content, you need to know which social media platforms your target audiences are using. Then you need to keep up with the ever-changing social media landscape! The Queen has stayed on trend, with the royal family opening a YouTube account in 2007, and a Flickr account in 2010. However, it is important to exercise common sense. We can safely say the royals haven’t joined Tinder … officially anyway!
UPDATE YOUR WEBSITE REGULARLY
A functional, user friendly website with mobile compatibility, video capability and effective search tool is vital in today’s digital world, where the overwhelming number of consumers research products and services online before considering purchase. The royals understand this and ensure their official website is informative, up-to-date and – most importantly – easy to use.
Source: Realbusiness.co.uk
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