MARKETING
STRATEGY
TOOWOOMBA
Clear thinking. Stronger brands. Better marketing decisions.
Sometimes you don't need more marketing activity. You need greater clarity about where to focus, what to say and what to do next.
At dms CREATiVE, we provide practical, strategic marketing advice to help businesses make better decisions about their marketing, brand and available resources.
Whether you need to develop a plan, strengthen your market position, bring greater consistency to your brand or simply have an experienced marketer alongside you as you navigate what's next, we'll meet you where you are and help you move forward.
Our approach is one-on-one, practical and tailored to your business.
No off-the-shelf strategies. No unnecessary jargon. Just experienced thinking, clear recommendations and a way forward that makes sense for you.
WHAT DO YOU NEED HELP WITH?
I NEED A PLAN
Let's Make A Plan
A focused marketing strategy workshop to help you work through a challenge, identify an opportunity, establish priorities and develop a clear way forward.
I NEED TO STRENGTHEN OUR BRAND
Signature Brand Building Series
A strategic workshop series designed to clarify what your customers value, strengthen your market position and articulate what makes your brand distinctly yours.
I NEED ONGOING MARKETING GUIDANCE
Refocus Your Marketing
Regular, confidential access to an experienced senior marketer who can challenge your thinking, help prioritise activity and keep your marketing moving in the right direction.
I NEED TO KNOW WHAT'S NOT WORKING
Brand Audit
An objective review of your existing brand and marketing collateral, identifying where greater clarity, alignment or consistency may be needed.
Not sure which is right for you? That's fine. Start with the challenge, not the service. Tell us what's happening in your business and we'll help you identify the most useful way forward.
LET'S MAKE A PLAN
A practical marketing strategy workshop built around your business.
Do you know what you want to achieve, but aren't quite sure how to get there?
Perhaps there's an opportunity you want to take advantage of, a marketing challenge you need to resolve, a budget you want to use more effectively or simply too many competing priorities making it difficult to know where to focus.
Our confidential
Let's Make A Plan workshop gives you dedicated time with an experienced marketing professional to step away from the day-to-day activity, look at the bigger picture and decide what needs to happen next.
We start with a clear understanding of what you'd like to achieve. From there, the workshop is customised around your business, your market, your opportunities and the resources available to you.
We can help you:
- clarify your marketing priorities
- work through a particular marketing challenge
- identify and assess opportunities
- make better use of your marketing budget and resources
- establish direction for the year ahead
- turn ideas into practical next steps.
Choose a half-day or full-day workshop depending on the complexity of the challenge.
You'll leave with:
Greater clarity about your priorities, the decisions that need to be made and the practical next steps required to move forward.
SIGNATURE BRAND BUILDING SERIES
Build a brand people understand, remember and choose.
You know what you do. But is it equally clear to your customers why they should choose you?
Your brand is much more than the way your business looks.
It's the position you occupy in the market, the value customers associate with you, the experience they expect and the story they tell about you when you're not in the room.
Our Signature Brand Building Series is a one-on-one strategic workshop process designed to help you understand what matters most to your customers, define the position you want to own and clearly articulate what makes your business different.
Together, we understand the real value your customers are buying, then turn that thinking into a clear brand foundation you can use across your marketing, communications and customer experience.
What are they really buying?
What goes through your customer's mind when choosing your products or services?
We explore what your customers care about, the decisions they are making and where the strongest opportunity exists for your business to position itself.
Looking at the market through the customer's eyes helps create clearer positioning, stronger differentiation and more effective marketing.
What's your intention?
Why does your business exist, and what makes it different from the other organisations operating in your space?
We work with you to define your Strategic Intent, giving you greater clarity about what you stand for, where you're heading and the compelling reasons customers should choose you.
What's your story?
You're great at what you do. But can you clearly talk about it?
We explore your brand personality and develop the external messaging that helps communicate who you are, what you offer and why it matters.
The aim isn't to manufacture a marketing story. It's to clearly articulate the strongest, most authentic version of the one that already exists.
Watch your tone
Consistency builds recognition and trust.
We define how your brand should sound so the people communicating on its behalf have clear guidance around language, personality and tone of voice across different channels and customer touchpoints.
What you receive
At the completion of the Signature Brand Building Series, you'll receive a fully customised Brand Building Pack documenting your:
- desired market position
- Strategic Intent
- external brand messaging
- Brand Tone of Voice Guidelines.
You'll leave with a documented strategic brand foundation your team can return to whenever you're creating marketing, briefing suppliers, developing content or making decisions about how your brand should show up.
Brand Intelligence File
Now your brand strategy can work with AI, too.
AI can help your team create and communicate faster.
But before you ask AI what to say, you need to tell it who you are.
Clients completing the Signature Brand Building Series can now add a Brand Intelligence File.
We take the strategic thinking developed throughout the Series and translate it into a structured, AI-ready format that can be used to give your preferred AI tools clearer context about your brand.
That includes your positioning, Strategic Intent, messaging and tone of voice.
The result is a consistent source of brand intelligence your team can use when working with AI — helping the technology support your brand rather than slowly redefining it.
Because AI can help you express your brand.
It shouldn't decide who your brand is.
Already completed the Signature Brand Building Series?
If you've previously completed the Series, talk to us about adding a Brand Intelligence File to your existing brand foundation. It's a way to take the strategic work you've already invested in and make it more usable as your team begins incorporating AI into its marketing and communications.
REFOCUS YOUR MARKETING
Experienced marketing guidance, without adding another senior role to your team.
Marketing rarely stands still. Priorities change. Opportunities appear. Challenges emerge. And sometimes you simply need an experienced, objective person to help you decide what deserves your attention.
Refocus Your Marketing gives you regular, confidential access to one of our experienced senior marketers.
Think of it as fractional strategic marketing guidance: dedicated time each month to work through what's happening in your business, evaluate opportunities, challenge thinking and decide where your marketing effort should go next.
Refocus can be particularly valuable for:
- business owners who oversee their own marketing
- CEOs, Directors and Executives without senior marketing expertise in-house
- internal marketing professionals who would benefit from an experienced strategic sounding board
- businesses navigating change, new opportunities or shifting priorities.
These aren't scripted coaching sessions. We listen, understand what's happening and give you an objective perspective grounded in practical marketing experience.
You'll leave each session with:
Greater clarity about what deserves your attention, the decisions that need to be made and the next priorities for your marketing.
BRAND AUDIT
Sometimes you need a fresh pair of eyes.
Is your marketing not quite hitting the mark? Perhaps your messaging has changed over time, different people have created different materials or your brand no longer feels as consistent as it should.
When you're close to your own business, it can be difficult to see what's working — and what isn't.
A dms CREATiVE Brand Audit provides an objective review of your existing brand and marketing collateral, identifying areas where greater clarity, alignment or consistency may be needed.
Our process is simple:
1. PROVIDE YOUR MATERIALS
Provide us with the relevant brand and marketing collateral you'd like reviewed.
2. WE CONDUCT THE AUDIT
Our marketing team reviews the material and documents our findings and recommendations.
3. WE TALK IT THROUGH
We meet with you to explain what we've found, answer your questions and discuss the most useful next steps.
You'll leave with:
A clearer understanding of what's working, what needs attention and the practical actions we recommend taking next. There's no obligation to engage us for ongoing work.
WHY dms CREATiVE?
Strategic thinking backed by decades of marketing experience.
Marketing has changed considerably since dms CREATiVE began in 1983.
The channels have changed. Technology has changed. Customer behaviour continues to change.
What hasn't changed is the need for good judgement.
Our role is to help you cut through the activity and make considered marketing decisions based on your business, your customers and what you're trying to achieve.
We combine strategic marketing and brand expertise with practical experience across marketing implementation.
That means our recommendations aren't developed in isolation from the real world.
We speak plain English, ask the questions that need to be asked and help turn strategy into something your business can actually use.
FREQUENTLY ASKED QUESTIONS
What does a marketing strategy workshop involve?
Our marketing strategy workshops are customised around your business rather than based on a generic template.
Depending on what you need, we can work through priorities, opportunities, marketing challenges, market positioning, available resources and the practical steps required to move forward.
What's the difference between Let's Make A Plan and the Signature Brand Building Series?
Let's Make A Plan is designed for businesses that need clarity around a marketing challenge, opportunity or future direction.
The Signature Brand Building Series goes deeper into the strategic foundations of your brand, including what matters to your customers, your desired market position, Strategic Intent, external messaging and tone of voice.
If you're unsure which you need, talk to us and we'll recommend the most appropriate starting point.
Which option is right for our business?
You don't need to work that out before contacting us.
Start by telling us what's happening in your business and what you're trying to achieve.
We'll help you identify whether you need a focused strategy session, deeper brand work, ongoing strategic guidance or an objective review of what you already have.
Who facilitates the workshops?
The Signature Brand Building Series is facilitated by Kym Ebenestelli, an experienced brand and marketing strategist who has spent more than 25 years helping organisations navigate changing markets, business challenges and major shifts in the way they communicate.
Other dms CREATiVE strategy workshops and sessions are facilitated by experienced marketing professionals suited to the needs of the engagement.
What happens after the workshop?
That depends on the service.
For Let's Make A Plan, the focus is on leaving with clearer priorities and practical next steps.
For the Signature Brand Building Series, you'll receive a customised Brand Building Pack documenting the strategic work developed through the process.
If you need further support afterwards, we can discuss the most appropriate next step. There's no expectation that you need to engage dms CREATiVE for ongoing work.
Can dms CREATiVE provide ongoing strategic marketing advice?
Yes.
Our Refocus Your Marketing sessions provide ongoing access to an experienced senior marketer and are suited to business owners, executives and internal marketing professionals who want regular strategic guidance.
Can you help us use AI while keeping our content on-brand?
Yes.
Clients completing our Signature Brand Building Series can add a Brand Intelligence File, which translates the strategic brand foundation developed through the Series into a structured format designed to provide clearer brand context when working with AI tools.
If you've previously completed the Signature Brand Building Series, you can also talk to us about adding a Brand Intelligence File to your existing brand foundation.
AI remains the tool.
Your strategy, judgement and brand direction remain human.
Do you only work with Toowoomba businesses?
dms CREATiVE is based in Toowoomba and we work with businesses from all over Australia.
If your business is located outside the region, contact us to discuss the service you're interested in and the most appropriate way for us to work together.
LET'S TALK ABOUT YOUR MARKETING STRATEGY!
You don't need to know which workshop or service you need before you contact us.
Tell us what's happening in your business, what you're trying to achieve or where you're feeling stuck.
We'll help you work out the most useful place to start.
Talk to us about what you need.
