ARE YOU BACKING YOUR BUSINESS?
Have you ever wondered what people think when they see your brand?
Does it look professional? Does it accurately convey the quality of your product or service? Does it appeal to the audience you are trying to attract? This week we lift the lid on one of the most common marketing mistakes business owners make, so you can side-step the costly error and boost customer engagement and loyalty.
If there is one thing we know, it’s that brand inconsistency breeds doubt. A good logo and branding should act like a mirror; reflecting your market position, culture and level of standards and quality you provide. By failing to consistently portray these attributes across all of your consumer touch points, there’s a good chance you are alienating prospective customers and potentially damaging your credibility! You see, if you are not seen to be backing your business by putting your best foot forward and clearly reinforcing your core message each and every time, people are less likely to trust you. Consumers are fickle and will use any excuse to look elsewhere, especially if their thoughts, feelings and opinions change every time they come in contact with your brand.
Luckily, brand inconsistency is easy to avoid! By using the same colours, same logo and same brand voice in all your marketing materials you can build a strong brand personality that puts an end to the confusion. Remember, repetition of your brand in the marketplace helps customers become more aware of you and your product and it is that familiarity that helps customers feel more comfortable buying from you. There can be a lot of reassurance for someone looking at a trusted brand – one they recognise.
So, do you have a trusted and recognised brand? If the answer is “I’m unsure”, call us for an obligation free chat on 07 4639 1622.
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