ARE YOU BACKING YOUR BUSINESS?
Have you ever wondered what people think when they see your brand?
Does it look professional? Does it accurately convey the quality of your product or service? Does it appeal to the audience you are trying to attract? This week we lift the lid on one of the most common marketing mistakes business owners make, so you can side-step the costly error and boost customer engagement and loyalty.
If there is one thing we know, it’s that brand inconsistency breeds doubt. A good logo and branding should act like a mirror; reflecting your market position, culture and level of standards and quality you provide. By failing to consistently portray these attributes across all of your consumer touch points, there’s a good chance you are alienating prospective customers and potentially damaging your credibility! You see, if you are not seen to be backing your business by putting your best foot forward and clearly reinforcing your core message each and every time, people are less likely to trust you. Consumers are fickle and will use any excuse to look elsewhere, especially if their thoughts, feelings and opinions change every time they come in contact with your brand.
Luckily, brand inconsistency is easy to avoid! By using the same colours, same logo and same brand voice in all your marketing materials you can build a strong brand personality that puts an end to the confusion. Remember, repetition of your brand in the marketplace helps customers become more aware of you and your product and it is that familiarity that helps customers feel more comfortable buying from you. There can be a lot of reassurance for someone looking at a trusted brand – one they recognise.
So, do you have a trusted and recognised brand? If the answer is “I’m unsure”, call us for an obligation free chat on 07 4639 1622.
SEE SOMETHING YOU LOVE? SHARE IT!
>> VIEW OTHER POSTS
You’ve built a successful business. But is your brand doing the same heavy lifting?
This piece explores how to spot untapped potential—and why now’s the time to take it further.
In a competitive marketplace, your brand is one of the most important assets for your business. It’s the first impression you make on customers, the public face of your products or services, and how other people talk about you when you’re not in the room. Your brand is much more than just your logo and tagline. It’s a valuable sales and marketing tool that works 24/7, to attract new customers, encourage word-of-mouth referrals, and solidify your market position. That's why it’s important to keep it up-to-date and ready to showcase your business’s best qualities Ask yourself: Is it sending the right messages? Does it create a positive first impression? Does it feel authentic to your business and accurately represent the quality of your products and services? If branding isn’t your bag, don’t worry - we’ve created this guide to help you figure out if it’s time for a brand refresh. Here are 5 sure signs it’s time to invest in refreshing your brand.
With dms CREATiVE’s branding expertise, Zing Property has a bold, vibrant presence in the competitive real estate market. See what we do to help brands thrive.
This brand new brand was the result of a focused collaboration with dms CREATiVE, aimed at reshaping the existing brand identity to better align with Verax's ambitious goals.
START A CONVERSATION WITH dms CREATiVE!
If you would like to talk further about engaging our services, please give us a call or fill out the form below to arrange an obligation-free meeting.