ARE YOU BACKING YOUR BUSINESS?
Have you ever wondered what people think when they see your brand?
Does it look professional? Does it accurately convey the quality of your product or service? Does it appeal to the audience you are trying to attract? This week we lift the lid on one of the most common marketing mistakes business owners make, so you can side-step the costly error and boost customer engagement and loyalty.
If there is one thing we know, it’s that brand inconsistency breeds doubt. A good logo and branding should act like a mirror; reflecting your market position, culture and level of standards and quality you provide. By failing to consistently portray these attributes across all of your consumer touch points, there’s a good chance you are alienating prospective customers and potentially damaging your credibility! You see, if you are not seen to be backing your business by putting your best foot forward and clearly reinforcing your core message each and every time, people are less likely to trust you. Consumers are fickle and will use any excuse to look elsewhere, especially if their thoughts, feelings and opinions change every time they come in contact with your brand.
Luckily, brand inconsistency is easy to avoid! By using the same colours, same logo and same brand voice in all your marketing materials you can build a strong brand personality that puts an end to the confusion. Remember, repetition of your brand in the marketplace helps customers become more aware of you and your product and it is that familiarity that helps customers feel more comfortable buying from you. There can be a lot of reassurance for someone looking at a trusted brand – one they recognise.
So, do you have a trusted and recognised brand? If the answer is “I’m unsure”, call us for an obligation free chat on 07 4639 1622.
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When Dr Claire Schmidt from Allora Medical came to us, she was ready for change. Under her leadership, the practice had evolved — embracing a more personal, community-driven approach to healthcare. But the existing brand and online presence wasn’t telling that story. The website and socials felt dated and didn’t reflect the warmth, professionalism and genuine care that the team delivers every day. It was time for their digital presence to catch up with who they truly are. The Challenge Allora Medical needed a brand and website to reflect their real point of difference — the human connection at the heart of their practice. This isn’t a place for “six-minute medicine.” It’s a place where people matter, where care takes time, and where patients felt known. Yet visually and strategically, that message wasn’t coming through. The practice faced an additional challenge: attracting and retaining health professionals in a rural location. The brand needed to communicate trust and expertise to patients, as well as genuine opportunity for potential team members. Our Approach At dms CREATiVE, we began by realigning the brand to better reflect the spirit of Allora Medical. We refreshed the logo and visual identity to convey warmth, care, and community pride - an elegant evolution to retain recognition while elevating the overall presentation. From there, we developed a website balancing compliance with genuine connection — a modern, mobile-responsive platform that’s easy to navigate and effortless for the team to update. Authentic photography of the team and surrounding Allora landscapes played a vital role in grounding the brand in its local context. The result is a website that doesn’t just inform — it feels like Allora. To support long-term goals, the site works hand-in-hand with their social media strategy, helping to humanise the practice and position Allora as an attractive destination for health professionals seeking a rural lifestyle with city convenience. The Outcome The new Allora Medical website now mirrors the experience patients receive the moment they walk through the door — personal, professional, and proudly local. It gives patients confidence in their care and helps prospective staff see Allora as a place where careers and community thrive together.
A bold, purpose-built new website that positions Joe Wagner Group for its next phase of growth — and confirms dms CREATiVE as the go-to partner for strategic, conversion-focused brand and website development.
Working closely with the Wickham team, dms CREATiVE led the development of the Handcut Harvest launch materials.
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