ANATOMY OF A GREAT BUSINESS WEBSITE HOME PAGE

The home page: it’s one of the first points of contact between a business and its customers, and the starting point for any customer exploring their options before making a purchase or enquiry. It’s a make-or-break stop off on the customer’s journey to your door, so it’s crucial to ensure it’s putting your best foot forward.

There are endless possibilities when it comes to website design, but the list of essential home page elements is much shorter. Let’s look at the makeup of a great business website home page.

Above-the-fold attention grabber

Customers’ attention spans are short - make the first impression count.

• Single-sentence value proposition: Tell your customers exactly what you do and why it’s valuable to them in one sentence.
• Call to action button: Point them towards the action you want them to take before they have to scroll.

Key information about your products and services

Don’t make people search for important information.

• Top-level details about your products/services: Close to the top of the page, include key information about your products or services in a few sentences or less.
• Value / benefits: Tell customers why they should choose you and your products or services. Include a section about the value or benefits customers get from what you offer.

Brand messaging

Build credibility and trust by telling your story.

• Your story: There’s a saying in marketing: “People don’t buy what you do, they buy why you do it.” Because there might be hundreds of businesses that do what you do - but there aren’t hundreds that do it for the same reason or with the same passion. That’s why it’s key to tell your customers why you do what you and how you came to be.
• Key messages: Reinforce your value propositions by honing in on a few key marketing messages that align with your brand.

Visual branding

Stand out and be memorable to customers.

• Consistent elements: Everything on your home page (and any other customer-facing asset) should align visually with your brand.  This is where quality graphic design comes into play.  Ensure fonts, colours and styles are used consistently and according to your brand guidelines.

SEO

Help Google help you get found first.

• Target keywords: Ensure people can find you online when they search for products or services that you sell. Choose a target keyword and some secondary keywords or phrases for the home page that align with your products or services.
• On-page SEO: Appear higher in the Google search results by using on-page SEO techniques. You may need a little professional help with this one, but we promise you - it’s worth it.

The options for a home page may be infinite, but what it boils down to is much simpler. Ensure the anatomy of your home page lays the groundwork for getting found online and tells your customers what you do and why they want it.

If you could use some expert support in strengthening your business website, we are ready to help. Get in touch on 4639 1622 or fill in the form below and tell us what you want to do.