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BRAND REFRESH

OUR LADY OF THE SOUTHERN CROSS COLLEGE

When Our Lady of the Southern Cross College needed to reinvigorate their brand, they turned to the expert team at dms CREATIVE. “Sometimes even the best organisations need some outside perspective to really discover and build on their brand strengths”, says Kym Ebenestelli, Director & Co-Owner at dms CREATIVE. “And, as Australians, it’s also not our way to talk too highly of ourselves – that’s why it can really help to have an outsider with a fresh perspective to say, ‘Wow, you’ve really got something quite unique going on here!”

A COLLABORATIVE CREATIVE SPARK

Through a series of branding workshops held with key college staff, a host of great brand insights came to the fore. But one brand truth kept bubbling to the surface. “’Inspiration’ and the idea of inspiring the children in every aspect of their development and learning was a truth and a strength that was simply undeniable”, says Kym. “They’re a passionate bunch at Our Lady of the Southern Cross College, and ‘inspiration’ just seemed to click with every aspect of their approach to education – the way they teach, and the way they foster each individual child’s potential”.

‘Inspiring learning’: a position that flows through every brand touchpoint

The true test of a brand theme is how seamlessly it works across an organisation’s entire offering. These headlines from the school’s new prospectus really demonstrate the idea coming to life:

Inspiring spirituality
Inspiring discovery
Inspiring student wellbeing
Inspiring critical thinking
Inspiring innovation
Inspiring determination
Inspiring success
Inspiring ambition

“There was a lot of hard work by the dms CREATIVE team to bring the new brand theme to life, but in the end, it was also a labour of love”, says Kym.

INSPIRED RESULTS

“The new brand position has been wholeheartedly embraced by teachers, parents, and most importantly, the students. “Ultimately it’s all about the children”, says Kym. “They’re the ones who live and breathe what it means to be at the heart of Our Lady of the Southern Cross College’s approach. And they’re the ones who continue to inspire their parents and teachers every day.”