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EASTERNWELL
dms CREATiVE was engaged to assist Easternwell, a leading integrated
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energy and mining services provider, to develop their digital design and production.
The team developed a multi-dimensional campaign that incorporated digital marketing, print and multi-media to deliver key messages
and information to key target audiences.
The dms CREATiVE team developed a user-friendly website design
featuring a fully integrated content management system and link to an interactive staff and careers microsite. This digital design and production included Google Analytics to allow the client to easily track the number of visits to the site and uncover powerful viewing statistics.
DRILLING CAMPAIGN
Easternwell wanted to promote the re-introduction of its premium drilling rig while simultaneously highlighting its proven industry experience and other drilling capabilities. In collaboration with the client, we devised and developed an integrated marketing campaign with the tagline “Experience Counts” rolled out across digital and print advertising
platforms.
PROMOTIONAL VIDEO
Using much of the text from the landing page, we designed an image-rich promotional video with voiceover showcasing the
cutting-edge technology and specifications of the rigs.
WEBSITE LANDING PAGE
We designed a website
landing page that provided useful information about Easternwell to potential drilling customers, with a specific focus on the Ideal Prime Rig and Advantage Driller.
DIGITAL ADVERTISEMENTS
Seven digital advertisements of varying sizes were developed for industry e-newsletters utilising the “Experience Counts” theme as the focus. Each advertisement featured an intriguing blue box with the words “the future of drilling capabilities is here” encouraging readers to click on the wording which linked back to the landing page.
WHAT OUR CLIENT SAYS ABOUT US...
dms CREATiVE has been our marketing agency for over 14 years.
They are an incredibly creative bunch of people who always put forward new ideas to help promote our business. Their efficiency and accuracy makes dealing with them an absolute pleasure."
Shelley Folkard - Group Marketing and Communications Manager, Easternwell
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